Path analysis
| Hypothesis | β-Value | t-value | p-value | ƒ2 | Decision |
|---|---|---|---|---|---|
| H1: Env Belief → Attitude | 0.143** | 2.013 | 0.045 | 0.026 | Supported |
| H2: Env Commitment →Attitude | 0.258*** | 3.861 | 0.000 | 0.077 | Supported |
| H3: Env Concern → Attitude | 0.323*** | 4.172 | 0.000 | 0.126 | Supported |
| H4: PMO → SN | 0.211** | 2.411 | 0.016 | 0.045 | Supported |
| H5: PMO→ PN | 0.207*** | 2.801 | 0.005 | 0.050 | Supported |
| H6: AR → PN | 0.451*** | 5.486 | 0.000 | 0.229 | Supported |
| H7: WTP → PBC | 0.592*** | 9.775 | 0.000 | 0.630 | Supported |
| H8: PCE →PBC | 0.245*** | 4.193 | 0.000 | 0.108 | Supported |
| H9: Green Trust → Intention | −0.057 | 0.93 | 0.353 | 0.004 | Not supported |
| H10: Attitude → Intention | 0.174** | 2.149 | 0.032 | 0.033 | Supported |
| H11: Subjective Norm → Intention | 0.14** | 2.004 | 0.046 | 0.030 | Supported |
| H12: Personal Norm →Intention | 0.075 | 1.050 | 0.294 | 0.008 | Not supported |
| H13: PBC → Intention | 0.584 | 8.786 | 0.000 | 0.494 | Supported |
| Hypothesis | β-Value | ƒ2 | Decision | ||
|---|---|---|---|---|---|
| 0.143** | 2.013 | 0.045 | 0.026 | Supported | |
| 0.258*** | 3.861 | 0.000 | 0.077 | Supported | |
| 0.323*** | 4.172 | 0.000 | 0.126 | Supported | |
| 0.211** | 2.411 | 0.016 | 0.045 | Supported | |
| 0.207*** | 2.801 | 0.005 | 0.050 | Supported | |
| 0.451*** | 5.486 | 0.000 | 0.229 | Supported | |
| 0.592*** | 9.775 | 0.000 | 0.630 | Supported | |
| 0.245*** | 4.193 | 0.000 | 0.108 | Supported | |
| −0.057 | 0.93 | 0.353 | 0.004 | Not supported | |
| 0.174** | 2.149 | 0.032 | 0.033 | Supported | |
| 0.14** | 2.004 | 0.046 | 0.030 | Supported | |
| 0.075 | 1.050 | 0.294 | 0.008 | Not supported | |
| 0.584 | 8.786 | 0.000 | 0.494 | Supported |
Note(s): ***Significant at p < 0.001; **Significant at p < 0.05