Table 4

Results of hierarchical regression analysis

Relationship with ecotourism intentionFirst-stage model 1Second-stage model 2Hypothesis testing results
βSigtβSigt
Knowledge-seeking0.258***4.9680.215***4.133 
Self-development0.197***3.8970.170**3.399 
Socialising0.0780.0651.8490.0810.0751.975 
Excitement0.168***5.2510.189***4.464 
Escape0.222***4.2740.154***3.982 
Eco-destination Image × knowledge-seeking   0.181**2.156H1: Accepted
Eco-destination image × self-development   0.146*1.784H2: Accepted
Eco-destination image × socialising   0.1090.1011.645H3: Not accepted
Eco-destination image × excitement   0.142**2.148H4: Accepted
Eco-destination image × escape   0.150**2.563H5: Accepted
 F-value = 85.490 R-squared (R2) = 0.499, p = 0.000F-value = 63.949, R-squared (R2) = 0.599, p = 0.000 

Note(s): ***p < 0.001, **p < 0.01, *p < 0.05, VIF<2 in all cases, β = standardised β, F-value is the mean square regression divided by the mean square residual

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