Table 3

Discriminant validity

ConstructsImageKnowledge seekingSelf-devSocialisingExcitementEscapeIntention
Image0.742      
Knowledge-seeking0.5450.748     
Self-development0.6020.7120.781    
Socialising0.5830.6880.7490.735   
Excitement0.3560.5730.5740.6600.728  
Escape0.3630.3630.4400.5360.5460.781 
Intention0.4410.4480.4660.4730.5250.4420.812

Note(s): Italic numbers = squared average variance extracted (squared AVE)

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