Table 3 Path coefficients, indicator... | Emerald Publishing

Table 3

Path coefficients, indicator weights, and explained variance of structural model

H	Path	Supported?	β	Z-Value	p-value
H1	Esports fan identity → Esports event attachment	Yes	0.615	11.63	***
H2	Esports event attachment → Event word-of-mouth	Yes	0.738	15.01	***
H3	Brand fan identity → Sponsor-brand attitude	Yes	0.372	7.90	***
H4	Sponsor-brand attitude → Brand purchase intention	Yes	0.694	15.60	***
H5	Esports event attachment → Sponsor-brand attitude	Yes	0.413	6.95	***
H6	Sponsor-brand attitude → Esports event attachment	Yes	0.300	5.50	***
	Explained Variance
	Esports event attachment		R² = 0.72
	Event word-of-mouth		R² = 0.54
	Sponsor-brand attitude		R² = 0.56
	Brand purchase intention		R² = 0.48

H	Path	Supported?	β	Z-Value	p-value
H1	Esports fan identity → Esports event attachment	Yes	0.615	11.63	***
H2	Esports event attachment → Event word-of-mouth	Yes	0.738	15.01	***
H3	Brand fan identity → Sponsor-brand attitude	Yes	0.372	7.90	***
H4	Sponsor-brand attitude → Brand purchase intention	Yes	0.694	15.60	***
H5	Esports event attachment → Sponsor-brand attitude	Yes	0.413	6.95	***
H6	Sponsor-brand attitude → Esports event attachment	Yes	0.300	5.50	***
	Explained Variance
	Esports event attachment		R² = 0.72
	Event word-of-mouth		R² = 0.54
	Sponsor-brand attitude		R² = 0.56
	Brand purchase intention		R² = 0.48

Note(s): H = hypothesis; β = beta weight; *** = significant at 0.001 level

Source(s): Authors own creation