Table 5. The cross-tabulation for the...

Table 5.

The cross-tabulation for the pair of the most significant factors (reputation and revenue loss)

Revenue loss	Agree	Count	Reputation loss
			Agree	Strongly agree	Total
			3a	4b	7
		% within revenue loss	42.9	57.1	100.0
		% within reputation loss	50.0	11.1	16.7
		% of total	7.1	9.5	16.7
	Strongly agree	Count	3a	32b	35
		% within opportunity	8.6	91.4	100
		% within greed	50.0	88.9	83.3
		% of total	7.1	76.2	83.3
Total		Count	6	36	42
		% within opportunity	14.4	85.7	100.0
		% within greed	100.0	100.0	100.0
		% of total	14.3	85.7	100.0

Revenue loss	Agree	Count	Reputation loss
			Agree	Strongly agree	Total
			3a	4b	7
		% within revenue loss	42.9	57.1	100.0
		% within reputation loss	50.0	11.1	16.7
		% of total	7.1	9.5	16.7
	Strongly agree	Count	3a	32b	35
		% within opportunity	8.6	91.4	100
		% within greed	50.0	88.9	83.3
		% of total	7.1	76.2	83.3
Total		Count	6	36	42
		% within opportunity	14.4	85.7	100.0
		% within greed	100.0	100.0	100.0
		% of total	14.3	85.7	100.0