Factor of digital marketing, entrepreneurial competence and entrepreneurial intention: a descriptive statistics (N = 391)
| Mean | Std. deviation | |
|---|---|---|
| Training environment (α = 0.660, CR = 0.818, AVE = 0.603) | 3.5045 | 0.87054 |
| “Through active involvement with external stakeholders, my institution prepares me for a digital profession” | 3.5652 | 1.09320 |
| “My institution offers me internet access and mobile broadband as utilities to help me establish a digital entrepreneurial environment” | 3.1841 | 1.08456 |
| “My organization is expanding chances for digital start-ups” | 3.5934 | 1.04064 |
| Skill motive (α = 0.832, CR = 0.887, AVE = 0.663) | 3.3229 | 0.77592 |
| “Digital entrepreneurship training I received has enhanced my entrepreneurship skills” | 3.6317 | 1.09891 |
| “Digital entrepreneurship training I received has enhanced my communication skills” | 3.6598 | 1.02752 |
| “Digital entrepreneurship training I received has enhanced my teamwork skills” | 3.4501 | 1.03624 |
| “Digital entrepreneurship training prepares me for my future readiness” | 3.2762 | 1.10960 |
| Professional ethics and values (α = 0.739, CR = 0.804, AVE = 0.588) | 3.5209 | 0.85672 |
| “Digital entrepreneurship training I received has enhanced my lifelong learning and information management ability” | 3.4041 | 1.08149 |
| “Digital entrepreneurship training I received has enhanced my critical thinking and problem-solving skills” | 3.5090 | 1.01238 |
| “Digital entrepreneurship training I received has enhanced my knowledge in moral, and professional ethics” | 3.6496 | 1.08249 |
| Project orientated training (α = 0.804, CR = 0.727, AVE = 0.496) | 3.6087 | 0.94615 |
| “I started using digital tools to learn entrepreneurial skills such as business feasibility and market research as well as designing my r own business plans” | 3.6368 | 1.20089 |
| “The digital entrepreneurship training I received has unlocked new opportunities for me in creating a new business model” | 3.5601 | 1.11899 |
| “Digital entrepreneurship training I received has helped me in the creation of new business models, innovations, and value in data-driven sectors” | 3.6292 | 1.02435 |
| Measurement variable for entrepreneurial competence | ||
| Entrepreneurial competence (α = 0.774, CR = 0.837, AVE = 0.432) | 3.6116 | 0.53055 |
| “I gain a lot of knowledge from my digital entrepreneurial training curriculum” | 3.4604 | 0.83380 |
| “I am competent in adapting new technology while doing digital entrepreneurial training” | 3.5371 | 0.82774 |
| “Digital i enjoy working in a situation involving competition with others” | 3.6803 | 0.86978 |
| “It is important for me to perform better than others on the task I feel that winning is important in both work and game” | 3.8184 | 0.84141 |
| “It annoys me when other people perform better than I do” | 3.7468 | 0.85325 |
| “I try harder than I am in completion with other people” | 3.6138 | 0.80493 |
| “I have prepared myself ready for future digital business challenges” | 3.4246 | 0.64753 |
| Measurement variable for digital entrepreneurial intention | ||
| Digital entrepreneurial intention (α = 0.887, CR = 0.912, AVE = 0.600) | 3.4355 | 0.49191 |
| “I intend to create my own business” | 3.4348 | 0.61621 |
| “I will certainly establish my own business one day” | 3.3913 | 0.62661 |
| “I would rather be an internet entrepreneur than work for someone else” | 3.3376 | 0.54875 |
| “I want to start my own business” | 3.3811 | 0.58226 |
| “After completing my course, I plan to become a digital entrepreneur” | 3.4425 | 0.66882 |
| “I remain informed on the news of successful techie entrepreneurs” | 3.4425 | 0.55112 |
| “After I finish my training, I plan to pursue a career as a digital entrepreneur” | 3.6189 | 0.84462 |
| Valid n (list wise) | ||
| Mean | Std. deviation | |
|---|---|---|
| 3.5045 | 0.87054 | |
| “Through active involvement with external stakeholders, my institution prepares me for a digital profession” | 3.5652 | 1.09320 |
| “My institution offers me internet access and mobile broadband as utilities to help me establish a digital entrepreneurial environment” | 3.1841 | 1.08456 |
| “My organization is expanding chances for digital start-ups” | 3.5934 | 1.04064 |
| 3.3229 | 0.77592 | |
| “Digital entrepreneurship training I received has enhanced my entrepreneurship skills” | 3.6317 | 1.09891 |
| “Digital entrepreneurship training I received has enhanced my communication skills” | 3.6598 | 1.02752 |
| “Digital entrepreneurship training I received has enhanced my teamwork skills” | 3.4501 | 1.03624 |
| “Digital entrepreneurship training prepares me for my future readiness” | 3.2762 | 1.10960 |
| 3.5209 | 0.85672 | |
| “Digital entrepreneurship training I received has enhanced my lifelong learning and information management ability” | 3.4041 | 1.08149 |
| “Digital entrepreneurship training I received has enhanced my critical thinking and problem-solving skills” | 3.5090 | 1.01238 |
| “Digital entrepreneurship training I received has enhanced my knowledge in moral, and professional ethics” | 3.6496 | 1.08249 |
| 3.6087 | 0.94615 | |
| “I started using digital tools to learn entrepreneurial skills such as business feasibility and market research as well as designing my r own business plans” | 3.6368 | 1.20089 |
| “The digital entrepreneurship training I received has unlocked new opportunities for me in creating a new business model” | 3.5601 | 1.11899 |
| “Digital entrepreneurship training I received has helped me in the creation of new business models, innovations, and value in data-driven sectors” | 3.6292 | 1.02435 |
| 3.6116 | 0.53055 | |
| “I gain a lot of knowledge from my digital entrepreneurial training curriculum” | 3.4604 | 0.83380 |
| “I am competent in adapting new technology while doing digital entrepreneurial training” | 3.5371 | 0.82774 |
| “Digital i enjoy working in a situation involving competition with others” | 3.6803 | 0.86978 |
| “It is important for me to perform better than others on the task I feel that winning is important in both work and game” | 3.8184 | 0.84141 |
| “It annoys me when other people perform better than I do” | 3.7468 | 0.85325 |
| “I try harder than I am in completion with other people” | 3.6138 | 0.80493 |
| “I have prepared myself ready for future digital business challenges” | 3.4246 | 0.64753 |
| 3.4355 | 0.49191 | |
| “I intend to create my own business” | 3.4348 | 0.61621 |
| “I will certainly establish my own business one day” | 3.3913 | 0.62661 |
| “I would rather be an internet entrepreneur than work for someone else” | 3.3376 | 0.54875 |
| “I want to start my own business” | 3.3811 | 0.58226 |
| “After completing my course, I plan to become a digital entrepreneur” | 3.4425 | 0.66882 |
| “I remain informed on the news of successful techie entrepreneurs” | 3.4425 | 0.55112 |
| “After I finish my training, I plan to pursue a career as a digital entrepreneur” | 3.6189 | 0.84462 |
| Valid n (list wise) | ||
Source(s): Authors' own work