Assessment of direct effects on consumer level
| Std. Coefficient | R2 | |
|---|---|---|
| Dependent variable: usage intention | 74.2% | |
| Enjoyment (+) | 0.431*** | |
| Usefulness (+) | 0.316*** | |
| Intrusiveness (−) | −0.057** | |
| Control (+) | 0.029 | |
| Smartness characteristics | ||
| Actuation | −0.082*** | |
| Dynamism | 0.005n.s | |
| Awareness | 0.019n.s | |
| Connectivity | 0.008n.s | |
| Humanlike interaction | 0.048* | |
| Dependent variable: enjoyment | 46.8% | |
| Actuation | 0.089*** | |
| Dynamism | 0.144*** | |
| Awareness | −0.113*** | |
| Connectivity | 0.093*** | |
| Humanlike interaction | 0.300*** | |
| Dependent variable: usefulness | 44.5% | |
| Actuation | 0.134*** | |
| Dynamism | 0.124*** | |
| Awareness | −0.107*** | |
| Connectivity | 0.142*** | |
| Humanlike interaction | 0.295*** | |
| Dependent variable: intrusiveness | 25.4% | |
| Actuation | −0.042n.s | |
| Dynamism | −0.081 | |
| Awareness | 0.197*** | |
| Connectivity | −0.089*** | |
| Humanlike interaction | −0.224*** | |
| Dependent variable: control | 35.1% | |
| Actuation | 0.033n.s | |
| Dynamism | 0.148*** | |
| Awareness | −0.135*** | |
| Connectivity | 0.083** | |
| Humanlike interaction | −0.340*** |
| Std. Coefficient | ||
|---|---|---|
| Dependent variable: usage intention | ||
| Enjoyment (+) | ||
| Usefulness (+) | ||
| Intrusiveness (−) | ||
| Control (+) | 0.029 | |
| Actuation | ||
| Dynamism | 0.005n.s | |
| Awareness | 0.019n.s | |
| Connectivity | 0.008n.s | |
| Humanlike interaction | ||
| Dependent variable: enjoyment | ||
| Actuation | ||
| Dynamism | ||
| Awareness | ||
| Connectivity | ||
| Humanlike interaction | ||
| Dependent variable: usefulness | ||
| Actuation | ||
| Dynamism | ||
| Awareness | ||
| Connectivity | ||
| Humanlike interaction | ||
| Dependent variable: intrusiveness | ||
| Actuation | −0.042n.s | |
| Dynamism | ||
| Awareness | ||
| Connectivity | ||
| Humanlike interaction | ||
| Dependent variable: control | ||
| Actuation | 0.033n.s | |
| Dynamism | ||
| Awareness | ||
| Connectivity | ||
| Humanlike interaction |
Note(s): N = 1,170; Significant results (two-tailed) at p < 0.01 (***) and p < 0.05 (**) are in underline, results (p < 0.10, *) are in italics and nonsignificant effects (n.s.) are in normal font
Source(s): Table created by the authors
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