Process of constructing calculating selves
| Timeline | Phases in the translation process | Main events | The performative technology’s subjectivizing effects | Rhetoric used | Rationale for professionals to follow the construction of calculating selves |
|---|---|---|---|---|---|
| 2015 | Problematization phase | Clustering of different critiques incentivizes change External push: the transformation of the evaluation system of Swedish universities Internal push: internal rhetoric – avoid finding ourselves, “outside the club” | The performative technology represents an idea It is not able to discipline the academics, nor does it mandate compliance as the rules of the market are not yet set The idea is seen an opportunity rather than a setback and a risk | Convincing actors of the relevance of accreditation | An opportunity |
| 2016–2017 | Fabrication phase | Academics are actively engaged in fabricating practices into numbers. This is not because of a desire to comply, but rather to be proactive and try to influence commensurability | Subjectivizing work through self-realization (Englund and Gerdin, 2019) Academics are actively engaged in order to influence the prospective competitive milieu | Engagement, active participation, opportunism | To influence who will be the winners and make sure you will not end up as a looser |
| 2017 – 2018 | Materialization phase | Reduction of qualities into measures The rule of the game is statured It becomes possible to compare, express standards, mandate normal behavior, and categorize employees Winners and losers of the system appear | Subjectivizing work through compliance (Englund and Gerdin, 2019). The performative technology becomes a powerful force that puts pressure on individuals to behave according to externally defined priorities Through visualization (mirroring), the performative technology incites self-reflection and self-discipline among individuals | Visibility, accountability | Reward and punishment |
| 2018–2019 | Challenging commensuration and reclassification phase | The ones designing the system contested the commensuration In order for the performative technology to seduce and colonize academics, it needs to include several more values and attributes. As a consequence, a reclassification of the system occurred | Subjectivizing work mainly through mirroring (Englund and Gerdin, 2019). Individuals meeting or almost meeting the criteria incite self-reflection and self-discipline, and thus become seduced and colonized. In this way, the technology most likely becomes so powerful that it starts to appeal to the inner mentalities of the professionals | Transition from a problem to asset | Living up to expectations |
| 2020– | Stabilization phase | The Business School invests in a software solution that helps them collect and generate data on employee competencies | The performative technology becomes more stable Subjectivizing work through value identification, mirroring and compliance (Englund and Gerdin, 2019) | Accountability through self-reflection and self-discipline | Normalization |
| Timeline | Phases in the translation process | Main events | The performative technology’s subjectivizing effects | Rhetoric used | Rationale for professionals to follow the construction of calculating selves |
|---|---|---|---|---|---|
| 2015 | Clustering of different critiques incentivizes change | The performative technology represents an idea | Convincing actors of the relevance of accreditation | An opportunity | |
| 2016–2017 | Academics are actively engaged in fabricating practices into numbers. This is not because of a desire to comply, but rather to be proactive and try to influence commensurability | Subjectivizing work through | Engagement, active participation, opportunism | To influence who will be the winners and make sure you will not end up as a looser | |
| 2017 – 2018 | Reduction of qualities into measures | Subjectivizing work through | Visibility, accountability | Reward and punishment | |
| 2018–2019 | The ones designing the system contested the commensuration | Subjectivizing work mainly through | Transition from a problem to asset | Living up to expectations | |
| 2020– | The Business School invests in a software solution that helps them collect and generate data on employee competencies | The performative technology becomes more stable | Accountability through self-reflection and self-discipline | Normalization |
Source: Authors’ own creation
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.