Table 1.

Process of constructing calculating selves

TimelinePhases in the translation processMain eventsThe performative technology’s subjectivizing effectsRhetoric usedRationale for professionals to follow the construction of calculating selves
2015Problematization phaseClustering of different critiques incentivizes change
External push: the transformation of the evaluation system of Swedish universities
Internal push: internal rhetoric – avoid finding ourselves, “outside the club”
The performative technology represents an idea
It is not able to discipline the academics, nor does it mandate compliance as the rules of the market are not yet set
The idea is seen an opportunity rather than a setback and a risk
Convincing actors of the relevance of accreditationAn opportunity
2016–2017Fabrication phaseAcademics are actively engaged in fabricating practices into numbers. This is not because of a desire to comply, but rather to be proactive and try to influence commensurabilitySubjectivizing work through self-realization (Englund and Gerdin, 2019)
Academics are actively engaged in order to influence the prospective competitive milieu
Engagement, active participation, opportunismTo influence who will be the winners and make sure you will not end up as a looser
2017 – 2018Materialization phaseReduction of qualities into measures
The rule of the game is statured
It becomes possible to compare, express standards, mandate normal behavior, and categorize employees
Winners and losers of the system appear
Subjectivizing work through compliance (Englund and Gerdin, 2019). The performative technology becomes a powerful force that puts pressure on individuals to behave according to externally defined priorities
Through visualization (mirroring), the performative technology incites self-reflection and self-discipline among individuals
Visibility, accountabilityReward and punishment
2018–2019Challenging commensuration and reclassification phaseThe ones designing the system contested the commensuration
In order for the performative technology to seduce and colonize academics, it needs to include several more values and attributes. As a consequence, a reclassification of the system occurred
Subjectivizing work mainly through mirroring (Englund and Gerdin, 2019). Individuals meeting or almost meeting the criteria incite self-reflection and self-discipline, and thus become seduced and colonized. In this way, the technology most likely becomes so powerful that it starts to appeal to the inner mentalities of the professionalsTransition from a problem to assetLiving up to expectations
2020–Stabilization phaseThe Business School invests in a software solution that helps them collect and generate data on employee competenciesThe performative technology becomes more stable
Subjectivizing work through value identification, mirroring and compliance (Englund and Gerdin, 2019)
Accountability through self-reflection and self-disciplineNormalization

Source: Authors’ own creation

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