Strategic configurations and SMA
| Birth configuration (Before 2015) | Growth configuration (2016–2019) | Diversification configuration (2019–2024) | |
|---|---|---|---|
| Context | Low competitive intensity Moderate environmental uncertainty | Moderate competitive intensity High environmental uncertainty | High competitive intensity High environmental uncertainty |
| Strategic Core Elements | Developing of a network of skilled collaborators Developing network of financial institutions Developing network of real estate agencies Offering high service quality Focusing on entity viability | Developing of a network of skilled collaborators Developing network of financial institutions Offering high service quality Focusing on national growth | Developing of a network of skilled collaborators Developing network of financial institutions Offering high service quality Focusing on national growth Focusing on diversification |
| Structural Elements | Single shareholder Small sized Simple structure High centralization Flat organization Innovation and outcome-oriented culture “People first” culture Rule and procedures for quality | Multiple shareholders Medium sized Functional structure (few functions) Somewhat less centralized (HR manager) Flat organization Innovation and outcome-oriented culture “People first” culture Rule and procedures for quality | Multiple shareholders Large sized Functional structure (numerous functions) Somewhat less centralized (functional mangers) Flat organization Innovation and outcome-oriented culture “People first” culture Rule and procedures for quality |
| SMA techniques | Activity-based budgeting (ABT) Integrated performance measures (IPM) | Activity-based budgeting (ABT) Integrated performance measures (IPM) Human resource management (HRM) techniques Benchmarking (BHM) Competitor performance appraisal (CPA) Competitive position monitoring (CPM) | Activity-based budgeting (ABT) Integrated performance measures (IPM) Human resource management (HRM) techniques Benchmarking (BHM) Competitor performance appraisal (CPA) Competitive position monitoring (CPM) Interorganizational (IOR) SMA techniques |
| Birth configuration | Growth configuration | Diversification configuration | |
|---|---|---|---|
| Context | Low competitive intensity | Moderate competitive intensity | High competitive intensity |
| Strategic Core Elements | Developing of a network of skilled collaborators | Developing of a network of skilled collaborators | Developing of a network of skilled collaborators |
| Structural | Single shareholder | Multiple shareholders | Multiple shareholders |
| SMA techniques | Activity-based budgeting (ABT) | Activity-based budgeting (ABT) | Activity-based budgeting (ABT) |
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