Alfa’s dominant customer interactions and marketing tools
| Phases in the customer journey | Personal prepandemic | Impersonal during pandemic | Hybrid approach postpandemic |
|---|---|---|---|
| Prepurchase | Personal sales, trade fairs | Digital marketing, digital content on social media and websites and search engine optimization | Digital marketing, digital content on social media and websites, search engine optimization and trade fairs |
| Purchase | Personal sales, on-site visits | Digital sales through computer-assisted technology (e.g. teams), digital design system | Personal sales at customer, more personal sales through digital channels and digital design system |
| Postpurchase | Personal sales, personal service | Digital service and marketing, instruction videos | Digital service and marketing, instruction videos and personal service |
| Phases in the customer journey | Personal prepandemic | Impersonal during pandemic | Hybrid approach postpandemic |
|---|---|---|---|
| Personal sales, trade fairs | Digital marketing, digital content on social media and websites and search engine optimization | Digital marketing, digital content on social media and websites, search engine optimization and trade fairs | |
| Personal sales, on-site visits | Digital sales through computer-assisted technology (e.g. teams), digital design system | Personal sales at customer, more personal sales through digital channels and digital design system | |
| Personal sales, personal service | Digital service and marketing, instruction videos | Digital service and marketing, instruction videos and personal service |
Source:
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.