Table 4 Illustrative quotes relating to... | Emerald Publishing

Table 4

Illustrative quotes relating to the aggregate dimension of Advised introductions

Aggregate dimension	Second-order themes	Examples of illustrative quotes
Advised introductions	Introductions of interaction episodes with external counterparts to develop the market for the new firm	Informant #9 (Start-up co-founder): “Interestingly, the guy that worked with us on marketing, he then worked for another firm but is now a partner at [the venture builder], and the guy that worked with PR from the beginning and made that strategy, hi is still my PR guy [external]” Informant #10 (Start-up co-founder): “We chose a lot of the same solutions and suppliers. I have people helping me with tech, finance, marketing” Informant #12 (VB management): “And then, provide them with contact person within the network that can be relevant to bring that idea into a potential solution” Informant #1 (VB management): “So, we wish to get the pivot to happen early, and we do that by bringing in advisors. It can be customers, visit five industry stakeholders to bounce the idea, create a website, test it out and get feedback, although you don’t have a product. All the time to get this real-life input”
Advised introductions	Strategic introductions allowing the start-ups access advisors in external network	Informant #11 (VB management): “The network is an essential part of what we offer, and where individuals may practice, but then the standard story is that a founder looks us up because of the network that we can offer…we suggest that these individuals follow our processes and activities we have…” Informant #12 (VB management): “And then, we also support them with workshops that help with ideation, maybe validation, and then thinking about, how do you present this concept that you’re working on to relevant people, right, to get that feedback and so on?” Informant #5 (Start-up co-founder): “They guide us in a way on the things one must work on in the early phase. What things needed to be in place before you have got the necessary funding. They help with proof reading of applications, screen candidates for jobs. In general, lots of active guiding and help. And then some scheduled appointments where they offer master classes, maybe there are someone coming in an discuss marketing, branding, or business model innovation”

Aggregate dimension	Second-order themes	Examples of illustrative quotes
Advised introductions	Introductions of interaction episodes with external counterparts to develop the market for the new firm	Informant #9 (Start-up co-founder): “Interestingly, the guy that worked with us on marketing, he then worked foranother firm but is now a partner at [the venture builder], and the guy that worked with PR from the beginning and made that strategy, hi is still my PR guy [external]”Informant #10 (Start-up co-founder): “We chose a lot of the same solutions and suppliers. I have people helping me with tech, finance, marketing”Informant #12 (VB management): “And then, provide them with contact person within the network that can be relevant to bring that idea into a potential solution”Informant #1 (VB management): “So, we wish to get the pivot to happen early, and we do that by bringing in advisors. It can be customers, visit five industry stakeholders to bounce the idea, create a website, test it out and get feedback, although you don’t have a product. All the time to get this real-life input”
Advised introductions	Strategic introductions allowing the start-ups access advisors in external network	Informant #11 (VB management): “The network is an essential part of what we offer, and where individuals may practice, but then the standard story is that a founder looks us up because of the network that we can offer…we suggest that these individuals follow our processes and activities we have…”Informant #12 (VB management): “And then, we also support them with workshops that help with ideation, maybe validation, and then thinking about, how do you present this concept that you’re working on to relevant people, right, to get that feedback and so on?”Informant #5 (Start-up co-founder): “They guide us in a way on the things one must work on in the early phase. What things needed to be in place before you have got the necessary funding. They help with proof reading of applications, screen candidates for jobs. In general, lots of active guiding and help. And then some scheduled appointments where they offer master classes, maybe there are someone coming in an discuss marketing, branding, or business model innovation”

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Author’s own work