Table 2

Introductions of interaction episodes (author’s elaboration)

Type of introductionTypical interaction formInteraction counterpartLevel of involvement
Introductions to interaction episodes with internal counterparts to build organization (Managed)Face-to-face
Digital communication
Phone calls
- Board members
- Venture builder management
- Core team and in-house experts
- Pre-launch investors
High
Introductions to interaction episodes with external counterparts to build organization (Advised)Face-to-face
Digital communication
- Recruitment professionals
- Real estate professionals
- Marketing professionals
- Software developers
- Financial services professionals
Low
Introductions to interaction episodes with internal counterparts to develop market (Facilitated/peer support)Face-to-face
One-to-many meetings
Digital tools
- Peers (other start-up cofounders)
- Peers through internal Slack channel and Wiki’s
- Venture builder associates
High
Introductions to interaction episodes with external counterparts to develop market (Monitored)Face-to-face
One-to-many meetings
Digital tools
- Mentors
- Extended network of venture builder management
- Potential customers, partners and investors
- Conference and social media communities
Low

Source:

Author’s own work

or Create an Account

Close Modal
Close Modal