Table 2 Importance values and utilities... | Emerald Publishing

Table 2

Importance values and utilities of discrete choice card experiments

Attributes	Averaged importance score
Location	23,513
Price	12,139
Quality	17,722
IT platform	7,880
Relationship	21,783
Cultural barriers	9,213
Attraction	7,749

Attributes		Utility estimate	Standard error
Location	Local sourcing	0.071	0.066
	EU sourcing	0.015	0.066
	Transcontinental sourcing	−0.086	0.066
Price	Ideal	0.064	0.049
Price	Poor	−0.064	0.049
Quality	Ideal	0.109	0.049
Quality	Poor	−0.109	0.049
IT platform	Yes	0.029	0.049
IT platform	No	−0.029	0.049
Relationship	Ideal	0.146	0.049
Relationship	Poor	−0.146	0.049
Cultural barriers	Yes	0.030	0.049
Cultural barriers	No	−0.030	0.049
Attraction	Yes	0.021	0.049
Attraction	No	−0.021	0.049
(Constant)		0.200	0.061

Source: Authors’ own work