Overall country images based on country ranking experiments with companies in Europe
| Country image | Country | Score | EU/TC |
|---|---|---|---|
| 1 | Japan | 31,138 | TC |
| 2 | China | 31,103 | TC |
| 3 | Germany | 30,828 | EU |
| 4 | France | 27,172 | EU |
| 5 | USA | 26,448 | TC |
| 6 | Belgium | 25,690 | EU |
| 7 | UK | 24,034 | TC |
| 8 | Italy | 23,862 | EU |
| 9 | India | 22,655 | TC |
| 10 | Turkey | 21,310 | TC |
| 11 | Brazil | 21,034 | TC |
| 12 | Malaysia | 21,000 | TC |
| 13 | Poland | 20,793 | EU |
| 14 | Russia | 18,897 | TC |
| 15 | Nigeria | 13,759 | TC |
| Country | Score | EU/TC | |
|---|---|---|---|
| Japan | 31,138 | TC | |
| China | 31,103 | TC | |
| Germany | 30,828 | EU | |
| France | 27,172 | EU | |
| USA | 26,448 | TC | |
| Belgium | 25,690 | EU | |
| UK | 24,034 | TC | |
| Italy | 23,862 | EU | |
| India | 22,655 | TC | |
| Turkey | 21,310 | TC | |
| Brazil | 21,034 | TC | |
| Malaysia | 21,000 | TC | |
| Poland | 20,793 | EU | |
| Russia | 18,897 | TC | |
| Nigeria | 13,759 | TC |
Source: Authors’ own work
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