Overall country images, based on country ranking experiments with companies in the USA
| Country image | Country | Score | Local/EU/TC |
|---|---|---|---|
| 1 | Japan | 30,872 | TC |
| 2 | USA | 30,846 | Local |
| 3 | Germany | 30,590 | EU/TC |
| 4 | Belgium | 30,026 | EU/TC |
| 5 | France | 28,026 | EU/TC |
| 6 | China | 28,897 | TC |
| 7 | UK | 25,769 | TC |
| 8 | Italy | 25,410 | EU/TC |
| 9 | India | 23,359 | TC |
| 10 | Brazil | 22,974 | TC |
| 11 | Malaysia | 19,769 | TC |
| 12 | Poland | 17,538 | EU/TC |
| 13 | Russia | 16,513 | TC |
| 14 | Turkey | 14,795 | TC |
| 15 | Nigeria | 14,615 | TC |
| Country | Score | Local/EU/TC | |
|---|---|---|---|
| Japan | 30,872 | TC | |
| USA | 30,846 | Local | |
| Germany | 30,590 | EU/TC | |
| Belgium | 30,026 | EU/TC | |
| France | 28,026 | EU/TC | |
| China | 28,897 | TC | |
| UK | 25,769 | TC | |
| Italy | 25,410 | EU/TC | |
| India | 23,359 | TC | |
| Brazil | 22,974 | TC | |
| Malaysia | 19,769 | TC | |
| Poland | 17,538 | EU/TC | |
| Russia | 16,513 | TC | |
| Turkey | 14,795 | TC | |
| Nigeria | 14,615 | TC |
Source: Authors’ own work
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