Table A4

Overall country images, based on country ranking experiments with companies in the USA

Country imageCountryScoreLocal/EU/TC
1Japan30,872TC
2USA30,846Local
3Germany30,590EU/TC
4Belgium30,026EU/TC
5France28,026EU/TC
6China28,897TC
7UK25,769TC
8Italy25,410EU/TC
9India23,359TC
10Brazil22,974TC
11Malaysia19,769TC
12Poland17,538EU/TC
13Russia16,513TC
14Turkey14,795TC
15Nigeria14,615TC

Source: Authors’ own work

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