Table 5

Value refinement │ How stakeholders–values differ in the case of Cyprus

Additional valueValue removed
International and national football regulatory bodies
  • Sense of belonging

 
Coaching staff and football players 
  • Attendance increase

  • Media attraction

  • Sponsors attraction

Core fans
  • [Control and power on the decision-making process]

  • [Criticism]

  • [Damaging image]

  • [Disciplinary fines]

  • Attendance increase

  • Media attraction

  • Sponsors attraction

Loyal - frequent fans
  • Word-of-mouth

  • [Criticism]

 
TV rights holders and media
  • [Attendance decrease]

  • [Dependency]

  • [Fake news]

 
Commercial partners
  • Brand equity

  • [Dependency]

  • Attendance increase

  • Fan engagement

Football players' agents
  • Approach players

 
Government, local authorities and national sports authority
  • Debts relief

  • [Attendance decrease]

  • [Political relationship - power]

 
Police and event management staff
  • [Attendance decrease]

 
Referees
  • Personality

 

Source(s): Developed by authors

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