Table 1

Interviewees' role, main activities and time in the company

IntervieweeMain activities (as described by the respondent)Year(s) in the company (up to Dec 2017)
Head of FormulaDevelopment of food and drinks, implementation of formulas/brands at the sites4
Formula Manager 1Responsible for the operations and the staff at one site10
Formula Manager 2Covers the role of support and control in 12 different sites, including the supervision of site managers5 months
Formula Manager 3Responsible for 4 sites, develops improvement plans, helps and supervises site managers5
Site Manager 1Responsible for 6 sites, supports and monitors site managers4
Site Manager 2Covers the role of supports and administration in different sites, trains site managers and monitors staff5
Site Manager 3Administration of 5 sites, manages staff, acts as an intermediary between university and company, improves operational plans4
Operation DirectorSupervision of district managers, monitors revenues, projects management, monitors contracts10
Head of Events and BanquetingResponsible for operations and sales of the events unit, responsible for festivals and events management8 months
Operations ManagerManagement and planning of events, staff and material organization, monitors budget and revenues, responsible for hospitality and banqueting at the events3 (1 as Op Man)
Operations Manager: corporate cateringResponsible for corporate contracts, development of plans for corporate catering, staff management, customer support5 months
Sales Manager: school banquetingEvent organization and planning, preparation of sales offers, customer support2
Operations Manager: school banquetingCoordination of events, management of personal and materials, events logistics8 months
Integration ManagerOrganizes, coordinates and manages the organization4 months
Application ManagerResponsible for the sales and supplies platform, cash points programming and revenues and sales tracking9
Sales DirectorSite sales and marketing and assortment. Consumer insights1
Head of Facility DepartmentResponsible for store design and the concept development in the stores. Equipment maintenance (around 150 stores), insurance, car plan, lease contract, buildings rent contracts, constructions, etc.4
Facility EmployeeResponsible for the development and operational part of the sites, including materials, equipment and construction3

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