Interview participants – retail buyers and producers
| Participant | Role/sector | Size of retailer/business |
|---|---|---|
| Buyer 1 | Regional product buyer | Multinational |
| Buyer 2 | Brand manager | Multinational |
| Buyer 3 | Buying director | Multinational |
| Buyer 4 | Buyer | Multinational |
| Producer 1 | Bakery | Medium |
| Producer 2 | Ready meals | Small |
| Producer 3 | Poultry | Medium |
| Producer 4 | Red meat | Large |
| Participant | Role/sector | Size of retailer/business |
|---|---|---|
| Buyer 1 | Regional product buyer | Multinational |
| Buyer 2 | Brand manager | Multinational |
| Buyer 3 | Buying director | Multinational |
| Buyer 4 | Buyer | Multinational |
| Producer 1 | Bakery | Medium |
| Producer 2 | Ready meals | Small |
| Producer 3 | Poultry | Medium |
| Producer 4 | Red meat | Large |
Source(s): Table by authors
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