Table 1 Demographic characteristics of... | Emerald Publishing

Table 1

Demographic characteristics of the sample

Demographics		Frequency	Percentage %
Gender	Male	203	44.1
Gender	Female	257	55.9
Age	18–24	113	24.6
	25–29	145	31.6
	30–40	76	16.6
	41–59	56	12.2
	60+	69	15.0
Education	Below High School	1	0.2
	High School	154	33.9
	Diploma/Certificate	133	29.3
	Bachelor’s Degree	136	30.0
	Postgraduate qualification	30	6.6
Use of retailers’ chatbots during fashion shopping	More than once a week	64	14.1
	At least once a week	115	25.3
	At least once in two weeks	103	22.7
	At least once a month	124	27.3
	Less than once a month	48	10.6

Demographics		Frequency	Percentage %
Gender	Male	203	44.1
Gender	Female	257	55.9
Age	18–24	113	24.6
	25–29	145	31.6
	30–40	76	16.6
	41–59	56	12.2
	60+	69	15.0
Education	Below High School	1	0.2
	High School	154	33.9
	Diploma/Certificate	133	29.3
	Bachelor’s Degree	136	30.0
	Postgraduate qualification	30	6.6
Use of retailers’ chatbots during fashion shopping	More than once a week	64	14.1
	At least once a week	115	25.3
	At least once in two weeks	103	22.7
	At least once a month	124	27.3
	Less than once a month	48	10.6

Source(s): Table by authors