Table 3

Measurement model

ItemFactor loadingComposite reliabilityAVE
Chatbot use intention (CUI) 0.9390.795
CUI10.863  
CUI20.922  
CUI30.896  
CUI40.885  
Risk (PR) 0.9130.723
PR10.828  
PR20.878  
PR30.834  
PR40.861  
Utilitarian (Uev) 0.9260.758
Uev10.900  
Uev20.883  
Uev30.852  
Uev40.846  
Hedonic (Hev) 0.9510.765
Hev10.866  
Hev20.883  
Hev30.833  
Hev40.897  
Hev50.881  
Hev60.886  
Social (Sev) 0.9560.812
Sev10.891  
Sev20.890  
Sev30.919  
Sev40.893  
Sev50.911  
Anthropomorphism (PA) 0.9140.680
PA10.815  
PA20.786  
PA30.797  
PA40.857  
PA50.865  
Intelligence (PI) 0.9060.708
PI10.8038  
PI20.8614  
PI30.8719  
PI40.8261  

Note(s): All loadings in Table 2 are significant at p < 0.01

Source(s): Table by the authors

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