Table 4 Discriminant validity CU PR Uev...

Table 4

Discriminant validity

	CU	PR	Uev	Hev	Sev	PA	PI
CU	0.892
PR	−0.014	0.851
Uev	0.750	0.004	0.871
Hev	0.724	−0.000	0.865	0.875
Sev	0.593	0.043	0.795	0.824	0.901
PA	0.378	0.282	0.537	0.594	0.645	0.825
PI	0.616	0.054	0.855	0.766	0.787	0.510	0.841

	CU	PR	Uev	Hev	Sev	PA	PI
CU	0.892
PR	−0.014	0.851
Uev	0.750	0.004	0.871
Hev	0.724	−0.000	0.865	0.875
Sev	0.593	0.043	0.795	0.824	0.901
PA	0.378	0.282	0.537	0.594	0.645	0.825
PI	0.616	0.054	0.855	0.766	0.787	0.510	0.841

Note(s): The diagonal values represent the square root of the average variance extracted (AVE) of the specific construct. Construct legend: CU: Continued Chatbot Use Intention; PR: Perceived Chatbot Risk; Uev: Shoppers’ Utilitarian Experience; Hev: Shoppers’ Hedonic Experience; Sev: Shoppers’ Social Experience; PA: Perceived Chatbot Anthropomorphism; PI: Perceived Chatbot Intelligence

Source(s): Table by the authors

[ViewLarge]

Sharing Unavailable