Table 5 Explanatory power and path... | Emerald Publishing

Table 5

Explanatory power and path significance

Hypotheses	Paths coefficient	p-value	Accept/reject hypothesis
H1: PR → Shoppers’ Uev	−0.09	p < 0.01	Accept
H2: PR → Shoppers’ Hev	−0.13	p < 0.01	Accept
H3: PR → Shoppers’ Sev	−0.09	p < 0.01	Accept
H4: PA → Shoppers’ Uev	0.14	p < 0.01	Accept
H5: PA → Shoppers’ Hev	0.28	p < 0.01	Accept
H6: PA → Shoppers’ Sev	0.34	p < 0.01	Accept
H7: PI → Shoppers’ Uev	0.84	p < 0.01	Accept
H8: PI → Shoppers’ Hev	0.70	p < 0.01	Accept
H9: PI → Shoppers’ Sev	0.66	p < 0.01	Accept
H10: Sev → CU	0.50	p < 0.01	Accept
H11: Shoppers’ Hev → CU	0.40	p < 0.01	Accept
H12: Shoppers’ Sev → CU	−0.13	p < 0.01	Reject

Hypotheses	Paths coefficient	p-value	Accept/reject hypothesis
H1: PR → Shoppers’ Uev	−0.09	p < 0.01	Accept
H2: PR → Shoppers’ Hev	−0.13	p < 0.01	Accept
H3: PR → Shoppers’ Sev	−0.09	p < 0.01	Accept
H4: PA → Shoppers’ Uev	0.14	p < 0.01	Accept
H5: PA → Shoppers’ Hev	0.28	p < 0.01	Accept
H6: PA → Shoppers’ Sev	0.34	p < 0.01	Accept
H7: PI → Shoppers’ Uev	0.84	p < 0.01	Accept
H8: PI → Shoppers’ Hev	0.70	p < 0.01	Accept
H9: PI → Shoppers’ Sev	0.66	p < 0.01	Accept
H10: Sev → CU	0.50	p < 0.01	Accept
H11: Shoppers’ Hev → CU	0.40	p < 0.01	Accept
H12: Shoppers’ Sev → CU	−0.13	p < 0.01	Reject

Source(s): Table by the authors