Table 2

Smart technologies definition and diffusion in literature

TechnologyDefinitionYear#PapersMain references
RFId (Radio frequency identification)Technology that uses radio waves to passively identify a tagged object and enables real-time item tracking. It allows to associate a univocal code to every handled unit, and to detect it from a greater distance200526Rekik et al. (2008), Thiesse et al. (2009), Hardgrave et al. (2013), De Marco et al. (2012), Condea et al. (2012), Zhou and Piramuthu (2013), Landmark and Sjøbakk (2017) 
Augmented realityInteractive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information201718Poushneh and Vasquez-Parraga (2017), Dacko (2017), Rejeb et al. (2023) 
Self-service technologiesTechnological interface that allows to provide customers with services, without the involvement of the employee (e.g. self-checkout)200715Weijters et al. (2007), Kaushik and Rahman (2015), Lee (2015), Demoulin and Djelassi (2016), Fernandes and Pedroso (2017) 
Artificial intelligenceSystems that can perceive the surrounding environment and take actions that maximise the chance of achieving a goal. In the retail context, it allows retailers to connect with their customers and to operate more efficiently201911Chopra (2019), Pillai et al. (2020), Cao (2021), Guha et al. (2021) 
Mobile devicePortable devices that can be carried by the user moving across the store that enable a series of activities allowing customers to get more informed decisions while shopping (e.g. searching for online reviews, getting personalised suggestions, making payments)201610Taylor (2016), Hoehle et al. (2018), Fiestas and Tuzovic (2021) 
Interactive displayDisplay that exhibits digital images, videos, or texts, and allows customer interaction20179Roy et al. (2017), Willems et al. (2017), van Giesen and Leenheer (2019), van de Sanden et al. (2022) 
Internet of things deviceDevices and sensors able to gather a great amount of data, which can be then exploited for different purposes20177Balaji and Roy (2017), Caro and Sadr (2019), Fagerstrøm et al. (2020) 
RobotMachine that autonomously perform routine tasks (e.g. inventory tracking, locating of items) traditionally in charge of employees20195Morenza-Cinos et al. (2019), Moore et al. (2022), Song and Kim (2022) 
Smart mirrorTwo-way mirror with an inbuilt display behind the glass that can superpose things (clothing or make-up) on customers’ image20185Ogunjimi et al. (2021), Schultz and Gorlas (2023) 
Virtual realityDecentralised computing landscape based on a digital world, which displays 3D virtual products and store components20194Xi and Hamari (2021), Ben Mimoun et al. (2022) 
Near field communicationDevice that communicates with a shopper’s smartphone using short-range radio waves. The communication, which allows to exchange information between each other at a short distance, must be initiated by customer20174Roy et al. (2017, 2018) 
BeaconDevice that communicates with a shopper’s smartphone to push contents using Bluetooth technology (e.g. ads, coupons, supplementary product information)20193van de Sanden et al., 2019, Lin (2022) 
SensorDevice that detects and responds to specific kinds of input from the physical environment (e.g. count the number of shoppers in a store)20173Epstein et al. (2021) 
Smart shelfShelf furnished with electronic labels and sensors interacting with the consumers to guide them in the selection and provide information on stock in real time20172Inman and Nikolova (2017), Boden et al. (2020) 
Smart fitting roomsFitting rooms equipped with interactive touch-screen mirror connected to an RFId reader and a motion sensor. They sense when customers enter it and what items they have brought in by reading their tags20122Wong et al. (2012) 
Smart shopping cartShopping cart whose position is tracked through appropriated geo-localisation technologies. Moreover, they can automatically recognise items as they are placed in the cart, enable self-payments and display advertisement20172Roy et al. (2017), Inman and Nikolova (2017) 

Source(s): Authors’ own work

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