Future research directions across technologies, application area and perspective categories
| Present research | Future research | |
|---|---|---|
| Technologies | Mainly focus on the most consolidated technologies | Focus on the newest technologies |
| Application area | Focus on the impact of technologies on conventional in-store retail tasks |
|
| Perspective | Focus on the benefits enabled by the usage of technologies within the store and perceived by customers and retailers |
|
| Present research | Future research | |
|---|---|---|
| Technologies | Mainly focus on the most consolidated technologies | Focus on the newest technologies |
| Application area | Focus on the impact of technologies on conventional in-store retail tasks | Focus on the impact of technologies on post-sale activities Focus on the transformation of the activities reshaped collaboratively with the involvement of customers and retailers |
| Perspective | Focus on the benefits enabled by the usage of technologies within the store and perceived by customers and retailers | Focus on the benefits enabled by the increasing integration of online and offline channels due to technology adoption Focus on the benefits perceived by the employees |
Source(s): Authors’ own work