Table 1 Results of factor analysis...

Table 1

Results of factor analysis

Construct	Measurement items	Factor loadings	Eigen value	Cronbach’s α	AVE
Usefulness	Information in the store is …
	helping users’ shopping	0.807	3.068	0.834	0.564
	necessary to shop	0.807
	improving shopping efficiency	0.686
	suitable for the purpose of using this store	0.655
Diversity	Information in the store is …
	abundant	0.833	2.791	0.881	0.662
	diverse	0.822
	sufficiently displayed	0.801
	obtained in various ways from each link	0.635
Functionality	The store system is …
	convenient to operate	0.885	2.620	0.902	0.757
	convenient to use	0.855
	easy for shopping with proper page layouts	0.810
Reliability	The service provider of the store is …
	responding to users' requests	0.824	2.584	0.851	0.588
	adequately understanding users’ requirements	0.779
	stably operated	0.670
	reliable	0.590
Tangibility	The store is …
	showing a look that goes well with the service	0.852	2.320	0.819	0.613
	visually appealing	0.810
	showing the latest tools/software	0.645
Immersion in SFM	The contents of SFM are persuasive	0.834	2.973	0.824	0.501
	I feel sincerity of SFM.	0.820
	I feel sympathy with SFM.	0.786
	I am going to carry out the contents of SFM.	0.718
	I focus well on SFM.	0.688
PI	In this store I would …
	be happy to buy items for my family and friends	0.904	3.949	0.933	0.738
	buy items for myself	0.902
	purchase items	0.891
	recommend purchasing items to people around me	0.887
	give priority to purchasing items over other stores	0.859

Construct	Measurement items	Factor loadings	Eigen value	Cronbach’s α	AVE
Usefulness	Information in the store is …
	helping users’ shopping	0.807	3.068	0.834	0.564
	necessary to shop	0.807
	improving shopping efficiency	0.686
	suitable for the purpose of using this store	0.655
Diversity	Information in the store is …
	abundant	0.833	2.791	0.881	0.662
	diverse	0.822
	sufficiently displayed	0.801
	obtained in various ways from each link	0.635
Functionality	The store system is …
	convenient to operate	0.885	2.620	0.902	0.757
	convenient to use	0.855
	easy for shopping with proper page layouts	0.810
Reliability	The service provider of the store is …
	responding to users' requests	0.824	2.584	0.851	0.588
	adequately understanding users’ requirements	0.779
	stably operated	0.670
	reliable	0.590
Tangibility	The store is …
	showing a look that goes well with the service	0.852	2.320	0.819	0.613
	visually appealing	0.810
	showing the latest tools/software	0.645
Immersion in SFM	The contents of SFM are persuasive	0.834	2.973	0.824	0.501
	I feel sincerity of SFM.	0.820
	I feel sympathy with SFM.	0.786
	I am going to carry out the contents of SFM.	0.718
	I focus well on SFM.	0.688
PI	In this store I would …
	be happy to buy items for my family and friends	0.904	3.949	0.933	0.738
	buy items for myself	0.902
	purchase items	0.891
	recommend purchasing items to people around me	0.887
	give priority to purchasing items over other stores	0.859

Note(s): Usefulness/Diversity – Taylor and Todd (1995) and Palmer (2002), Functionality – Nguyen et al. (2023) and Lin (2007), Reliability/Tangibility – Landrum and Prybutok (2004) and Pitt et al. (1995), Immersion in SFM – Andrews and Durvasula (1991), PI – Kotler and Keller (2012)

Source(s): Table by authors

[ViewLarge]

Sharing Unavailable