Table 3 Analysis results of mediation...

Table 3

Analysis results of mediation path and moderated mediation effect

Path	B	SE	LLCI	ULCI
Usefulness → Immersion in SFM → PI	0.419	0.086	0.255	0.587
Diversity → Immersion in SFM → PI	0.117	0.062	−0.004	0.252
Functionality → Immersion in SFM → PI	−0.023	0.044	−0.124	0.055
Reliability → Immersion in SFM → PI	0.228	0.103	0.051	0.457
Tangibility → Immersion in SFM → PI	0.426	0.094	0.230	0.603

Path	B	SE	LLCI	ULCI
Usefulness → Immersion in SFM → PI	0.419	0.086	0.255	0.587
Diversity → Immersion in SFM → PI	0.117	0.062	−0.004	0.252
Functionality → Immersion in SFM → PI	−0.023	0.044	−0.124	0.055
Reliability → Immersion in SFM → PI	0.228	0.103	0.051	0.457
Tangibility → Immersion in SFM → PI	0.426	0.094	0.230	0.603

Path		B	SE	LLCI	ULCI
X: usefulness	X * W → M	−0.271	0.079	−0.427	−0.116
X: usefulness	X * W → M → Y	−0.11	0.043	−0.202	−0.035
X: reliability	X * W → M	−0.075	0.083	−0.239	0.088
X: reliability	X * W → M → Y	−0.036	0.041	−0.114	0.045
X: tangibility	X * W → M	−0.387	0.081	−0.546	−0.228
X: tangibility	X * W → M → Y	−0.144	0.045	−0.239	−0.065

Path		B	SE	LLCI	ULCI
X: usefulness	X * W → M	−0.271	0.079	−0.427	−0.116
X: usefulness	X * W → M → Y	−0.11	0.043	−0.202	−0.035
X: reliability	X * W → M	−0.075	0.083	−0.239	0.088
X: reliability	X * W → M → Y	−0.036	0.041	−0.114	0.045
X: tangibility	X * W → M	−0.387	0.081	−0.546	−0.228
X: tangibility	X * W → M → Y	−0.144	0.045	−0.239	−0.065

Note(s): X = Independent variable (usefulness, reliability, tangibility); Y = Dependent variable (PI); M = Mediator (Immersion in SFM); W = Moderator (website technology type: 3D VR = 0; 2D = 1)

LLCI = lower-limit confidence interval; ULCI = upper-limit confidence interval

Source(s): Table by authors

[ViewLarge]