Table 1

Attributes and levels for the CBC analysis

No.AttributeLevels
1Humanitarian organization (HO)(1) WFP, (2) Oxfam, (3) Red Cross
2Business corporation (BC)(1) Unilever, (2) DHL, (3) American Airlines
3Partnership strategy(1) The business corporation supports the relief operation by donating money; (2) the business corporation supports the relief operation by helping the HO to deliver relief aids to affected areas using the corporation's staffs/ facilities; (3) the business corporation supports the relief operation by donating emergency dry food packages
4Partnership history(1) More than five years history of partnership; (2) one year partnership history; (3) no partnership history
5Disclosure and report(1) No, (2) Yes
Source: Created by authors

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