Table 2 Familiarity and reputation of... | Emerald Publishing

Table 2

Familiarity and reputation of humanitarian organizations and business corporations

	Humanitarian organization						Business corporation
	WFP		Oxfam		IFRC		Unilever		DHL		American Airlines
	42.3%		57.8%		98%		94%		99%		79.4%
Percentage of respondents ever heard about the organization	Mean	Std.	Mean	Std.	Mean	Std.	Mean	Std.	Mean	Std.	Mean	Std.
Average level of familiarity	4.5	0.8	4.7	0.9	5.3	0.6	5.3	0.7	5.4	0.7	4.5	1
Average level of reputation	4.7	0.6	4.8	0.7	5.3	0.6	4.8	0.7	4.7	0.7	4.2	0.5

	Humanitarian organization						Business corporation
	WFP		Oxfam		IFRC		Unilever		DHL		American Airlines
	42.3%		57.8%		98%		94%		99%		79.4%
Percentage of respondents ever heard about the organization	Mean	Std.	Mean	Std.	Mean	Std.	Mean	Std.	Mean	Std.	Mean	Std.
Average level of familiarity	4.5	0.8	4.7	0.9	5.3	0.6	5.3	0.7	5.4	0.7	4.5	1
Average level of reputation	4.7	0.6	4.8	0.7	5.3	0.6	4.8	0.7	4.7	0.7	4.2	0.5

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