Citizen scholar attribute clusters identified in each case study
| Attribute cluster | Case 1 examples | Case 2 examples |
|---|---|---|
| Creativity | Based upon thorough marketing research and data visualization, students are encouraged to provide innovative and sustainable solutions to a broad range of business problems (e.g., more environmentally friendly packaging; creative marketing campaigns) | Each week in the workshop sessions students are presented with a specific challenge. They are given the choice of various forms of industry (such as airlines or education for example) and they can apply their knowledge learned in the course to date to solve that problem |
| Design thinking | Students are encouraged to develop an insightful understanding of the client’s needs and the need of its market; research ethics is emphasized; the course received the ethics approval | Ethical leadership is one of the topics in this unit and students are encouraged to reflect on this in their weekly reflections and summarize in their LLP |
| Resilience | During Covid, students adapted to use a wide range of data collection techniques such as online interviews and focus groups | One week we provide a problem to students and half way through the session we add a twist to the problem – in this way students are required to adapt their solution and thinking and often change direction |
| Working across teams | Students work as a group to plan and develop a research proposal for their client | The group project and the weekly workshop gives students many opportunities to work across disciplines and nationalities. We allow students to choose their own problem and in this way they have to negotiate and take turns leading |
| Digital literacy | Students can choose to use different media and digital channels to communicate their research findings to their clients; recommend some creative digital marketing campaigns | In the LLP they can choose the platform they wish to create their portfolio on which enables them to either learn a new technology/tool or develop skills in one they already know |
| Attribute cluster | Case 1 examples | Case 2 examples |
|---|---|---|
| Creativity | Based upon thorough marketing research and data visualization, students are encouraged to provide innovative and sustainable solutions to a broad range of business problems (e.g., more environmentally friendly packaging; creative marketing campaigns) | Each week in the workshop sessions students are presented with a specific challenge. They are given the choice of various forms of industry (such as airlines or education for example) and they can apply their knowledge learned in the course to date to solve that problem |
| Design thinking | Students are encouraged to develop an insightful understanding of the client’s needs and the need of its market; research ethics is emphasized; the course received the ethics approval | Ethical leadership is one of the topics in this unit and students are encouraged to reflect on this in their weekly reflections and summarize in their LLP |
| Resilience | During Covid, students adapted to use a wide range of data collection techniques such as online interviews and focus groups | One week we provide a problem to students and half way through the session we add a twist to the problem – in this way students are required to adapt their solution and thinking and often change direction |
| Working across teams | Students work as a group to plan and develop a research proposal for their client | The group project and the weekly workshop gives students many opportunities to work across disciplines and nationalities. We allow students to choose their own problem and in this way they have to negotiate and take turns leading |
| Digital literacy | Students can choose to use different media and digital channels to communicate their research findings to their clients; recommend some creative digital marketing campaigns | In the LLP they can choose the platform they wish to create their portfolio on which enables them to either learn a new technology/tool or develop skills in one they already know |
Source(s): Table created by authors
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