Table 3 Zero-order correlations and...

Table 3

Zero-order correlations and discriminant validity

	1	2	3	4
1. Internationalization	1	0.049	0.057	0.154
2. Prominence	0.025	0.791	0.798	0.660
3. Continuity	0.044	0.617	0.849	0.743
3. Enrichment	−0.140	0.519	0.622	0.866

Note(s): The diagonal elements are the values of the square root of AVE. The values below the diagonal are the zero-order correlation coefficients. The elements above the diagonal are the values of the HTMT ratio

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