Table 2

Complementary interviews conducted by the authors, information aspects

RoleAge and sexNumber of years in companyLength of interviewInterview mode
Communication manager 146, female19, TJAB45 minPhone
Communication manager 249, female1, TJAB45 minPhone
Store manager48, male15, TJAB45 minFace-to-face
Store manager57, male18, TJAB and OnEl45 minPhone
Store salesman 144, male5, TJAB45 minPhone
Store salesman 252, female6, TJAB45 minFace-to-face
Store salesman 350, female6, TJAB45 minPhone
Founder 1 of OnE152, male12, OnE145 minFace-to-face
Founder 2 of OnE162, male12, OnE160 minFace-to-face
Minority owner of OnE149, male12, OnE150 minFace-to-face

Source(s): Authors own creation

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