Complementary interviews conducted by the authors, information aspects
| Role | Age and sex | Number of years in company | Length of interview | Interview mode |
|---|---|---|---|---|
| Communication manager 1 | 46, female | 19, TJAB | 45 min | Phone |
| Communication manager 2 | 49, female | 1, TJAB | 45 min | Phone |
| Store manager | 48, male | 15, TJAB | 45 min | Face-to-face |
| Store manager | 57, male | 18, TJAB and OnEl | 45 min | Phone |
| Store salesman 1 | 44, male | 5, TJAB | 45 min | Phone |
| Store salesman 2 | 52, female | 6, TJAB | 45 min | Face-to-face |
| Store salesman 3 | 50, female | 6, TJAB | 45 min | Phone |
| Founder 1 of OnE1 | 52, male | 12, OnE1 | 45 min | Face-to-face |
| Founder 2 of OnE1 | 62, male | 12, OnE1 | 60 min | Face-to-face |
| Minority owner of OnE1 | 49, male | 12, OnE1 | 50 min | Face-to-face |
| Role | Age and sex | Number of years in company | Length of interview | Interview mode |
|---|---|---|---|---|
| Communication manager 1 | 46, female | 19, TJAB | 45 min | Phone |
| Communication manager 2 | 49, female | 1, TJAB | 45 min | Phone |
| Store manager | 48, male | 15, TJAB | 45 min | Face-to-face |
| Store manager | 57, male | 18, TJAB and OnEl | 45 min | Phone |
| Store salesman 1 | 44, male | 5, TJAB | 45 min | Phone |
| Store salesman 2 | 52, female | 6, TJAB | 45 min | Face-to-face |
| Store salesman 3 | 50, female | 6, TJAB | 45 min | Phone |
| Founder 1 of OnE1 | 52, male | 12, OnE1 | 45 min | Face-to-face |
| Founder 2 of OnE1 | 62, male | 12, OnE1 | 60 min | Face-to-face |
| Minority owner of OnE1 | 49, male | 12, OnE1 | 50 min | Face-to-face |
Source(s): Authors own creation
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