Table 2

Answers to close-ended questions

Given that this kind of tourism (halal) provides income and new jobs to the Swedish hotel industry, do you have a positive attitude towards this concept being implemented in your hotel?YES2 (3.2%)
NO52 (83.9%)
Don't know8 (12.9%)
What cultural impact do you expect marketing of Sweden as halal tourism destination brings with itself?Beneficial2 (3.2%)
Negative25 (40.3%)
Don't know35 (56.5%)
Given that this kind of tourism (Muslim-friendly) provides income and new jobs within the Swedish hotel industry, do you have a positive attitude towards this concept being implemented in your hotel?YES5 (8.1%)
NO49 (79.0%)
Don't know8 (12.9%)
What do you say about the hotel giving choice to its guests? That there is both halal food and drink and prayer room, vegetarian food and non-halal food (with pork) but also that alcohol is sold to those who want it and that is there a slot machine in the hotel?It is beneficial27 (43.5%)
I am negative25 (40.3%)
Don't know10 (16.1%)
Assuming that this concept (option) provides income and new jobs to the hotel industry, do you have a positive attitude towards this concept being implemented in your hotel?YES15 (24.2%)
NO32 (51.6%)
Don't know15 (24.2%)
Can the concept of offering guests a choice have a different economic and cultural significance for Sweden compared to both the halal-complete and Muslim-friendly concept?YES21 (33.9%)
NO9 (14.5%)
Don't know32 (51.6%)

Source(s): Authors’ own creation/work

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