Answers to close-ended questions
| Given that this kind of tourism (halal) provides income and new jobs to the Swedish hotel industry, do you have a positive attitude towards this concept being implemented in your hotel? | YES | 2 (3.2%) |
| NO | 52 (83.9%) | |
| Don't know | 8 (12.9%) | |
| What cultural impact do you expect marketing of Sweden as halal tourism destination brings with itself? | Beneficial | 2 (3.2%) |
| Negative | 25 (40.3%) | |
| Don't know | 35 (56.5%) | |
| Given that this kind of tourism (Muslim-friendly) provides income and new jobs within the Swedish hotel industry, do you have a positive attitude towards this concept being implemented in your hotel? | YES | 5 (8.1%) |
| NO | 49 (79.0%) | |
| Don't know | 8 (12.9%) | |
| What do you say about the hotel giving choice to its guests? That there is both halal food and drink and prayer room, vegetarian food and non-halal food (with pork) but also that alcohol is sold to those who want it and that is there a slot machine in the hotel? | It is beneficial | 27 (43.5%) |
| I am negative | 25 (40.3%) | |
| Don't know | 10 (16.1%) | |
| Assuming that this concept (option) provides income and new jobs to the hotel industry, do you have a positive attitude towards this concept being implemented in your hotel? | YES | 15 (24.2%) |
| NO | 32 (51.6%) | |
| Don't know | 15 (24.2%) | |
| Can the concept of offering guests a choice have a different economic and cultural significance for Sweden compared to both the halal-complete and Muslim-friendly concept? | YES | 21 (33.9%) |
| NO | 9 (14.5%) | |
| Don't know | 32 (51.6%) |
| Given that this kind of tourism (halal) provides income and new jobs to the Swedish hotel industry, do you have a positive attitude towards this concept being implemented in your hotel? | YES | 2 (3.2%) |
| NO | 52 (83.9%) | |
| Don't know | 8 (12.9%) | |
| What cultural impact do you expect marketing of Sweden as halal tourism destination brings with itself? | Beneficial | 2 (3.2%) |
| Negative | 25 (40.3%) | |
| Don't know | 35 (56.5%) | |
| Given that this kind of tourism (Muslim-friendly) provides income and new jobs within the Swedish hotel industry, do you have a positive attitude towards this concept being implemented in your hotel? | YES | 5 (8.1%) |
| NO | 49 (79.0%) | |
| Don't know | 8 (12.9%) | |
| What do you say about the hotel giving choice to its guests? That there is both halal food and drink and prayer room, vegetarian food and non-halal food (with pork) but also that alcohol is sold to those who want it and that is there a slot machine in the hotel? | It is beneficial | 27 (43.5%) |
| I am negative | 25 (40.3%) | |
| Don't know | 10 (16.1%) | |
| Assuming that this concept (option) provides income and new jobs to the hotel industry, do you have a positive attitude towards this concept being implemented in your hotel? | YES | 15 (24.2%) |
| NO | 32 (51.6%) | |
| Don't know | 15 (24.2%) | |
| Can the concept of offering guests a choice have a different economic and cultural significance for Sweden compared to both the halal-complete and Muslim-friendly concept? | YES | 21 (33.9%) |
| NO | 9 (14.5%) | |
| Don't know | 32 (51.6%) |
Source(s): Authors’ own creation/work
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