Note(s): The dependent variable is the percentage of online sales. Firm Age is the variable that represents the age of the firm in years; Employment Level captures the number of employees; Website indicates whether the firm has its own website or social media page; SocialMedia1 captures the firm's presence on social media platforms through which online sakes could be made while SocialMedia2 captures the existence of web-based platforms within firms, designed for the sale of goods and services. FemaleOwner is a binary variable indicating whether the top manager is female

Source(s): Author's own calculations