Identified CMO configurations
| Ripple effect | Context | Mechanism (resource and reasoning) | Outcome |
|---|---|---|---|
| A stage | The presence of the Executive Board at the oilcloth sessions | A possibility to present new ideas and concerns are heard and acknowledged (resource) → The managers experienced being involved, and their opinions were taken seriously (reasoning) | Increased commitment and acceptability of the implementation process |
| A battlefield | Uncertainty in the implementation of the new ED | A battle for influence and involvement (resource) → Mistrust among managers in the implementation process (reasoning) | Decreased fidelity of the planned implementation process |
| A space for creativity | Time free from disturbances | Reflexive and creative thinking (resource) → Managers and key employees motivated to engage in the implementation of the new ED (reasoning) | Increase in new and better ideas and increased acceptability and quality of the implementation process |
| A management tool | Oil cloths sessions | A possibility for management positioning (resource) → Managers engage strategically in the implementation of the new ED (reasoning) | Positive influence on implementation acceptability, effectiveness, and sustainability of the implementation process |
| Ripple effect | Context | Mechanism (resource and reasoning) | Outcome |
|---|---|---|---|
| A stage | The presence of the Executive Board at the oilcloth sessions | A possibility to present new ideas and concerns are heard and acknowledged (resource) → The managers experienced being involved, and their opinions were taken seriously (reasoning) | Increased commitment and acceptability of the implementation process |
| A battlefield | Uncertainty in the implementation of the new ED | A battle for influence and involvement (resource) → Mistrust among managers in the implementation process (reasoning) | Decreased fidelity of the planned implementation process |
| A space for creativity | Time free from disturbances | Reflexive and creative thinking (resource) → Managers and key employees motivated to engage in the implementation of the new ED (reasoning) | Increase in new and better ideas and increased acceptability and quality of the implementation process |
| A management tool | Oil cloths sessions | A possibility for management positioning (resource) → Managers engage strategically in the implementation of the new ED (reasoning) | Positive influence on implementation acceptability, effectiveness, and sustainability of the implementation process |
Source(s): Authors’ work
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