Table 3 Correlation matrix and related...

Table 3

Correlation matrix and related statistics

	AVE	CR	MSV	MaxR(H)	PN	RA	EN	SE	CB	PB
PN	0.686	0.867	0.195	0.868	0.828
RA	0.561	0.864	0.143	0.879	0.328	0.749
EN	0.535	0.820	0.158	0.836	0.141	0.188	0.731
SE	0.602	0.857	0.158	0.871	0.085	0.113	0.398	0.776
CB	0.631	0.872	0.238	0.877	0.277	0.378	0.145	0.067	0.794
PB	0.726	0.940	0.238	0.949	0.442	0.316	0.109	0.114	0.488	0.852
Tolerance					0.799	0.851	0.859	0.873	0.857	0.796
VIF					1.251	1.175	1.164	1.145	1.168	1.256

	AVE	CR	MSV	MaxR(H)	PN	RA	EN	SE	CB	PB
PN	0.686	0.867	0.195	0.868	0.828
RA	0.561	0.864	0.143	0.879	0.328	0.749
EN	0.535	0.820	0.158	0.836	0.141	0.188	0.731
SE	0.602	0.857	0.158	0.871	0.085	0.113	0.398	0.776
CB	0.631	0.872	0.238	0.877	0.277	0.378	0.145	0.067	0.794
PB	0.726	0.940	0.238	0.949	0.442	0.316	0.109	0.114	0.488	0.852
Tolerance					0.799	0.851	0.859	0.873	0.857	0.796
VIF					1.251	1.175	1.164	1.145	1.168	1.256

Note(s): Italic diagonals are the square root of average variance extracted (AVEs). CR = compositive reliability. MSV = maximum shared variance. MaxR(H) = maximum H reliability. PN = co-creation experience personalization. RA = co-creation experience relative advantage. EN = co-creation engagement. SE = co-creation self-efficacy. CB = value co-creation citizenship behavior. PB = value co-creation participation behavior. VIF = variance inflation factor

Source(s): Authors' own compilation

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