Table 4 Direct relationship Hypothesis...

Table 4

Direct relationship

Hypothesis	Relationship	β	b	Standard error (S.E.)	Critical ratio (C.R.)	p-value	Outcome
H1	Co-creation experience → Value co-creation behavior	0.901	1.132	0.180	6.300	0.000	Supported
H2	Co-creation experience → Co-creation self-efficacy	0.170	0.237	0.095	2.482	0.013	Supported
H3	Co-creation self-efficacy → Value co-creation behavior	0.019	0.017	0.060	0.291	0.771	Not supported
H4	Co-creation experience → Co-creation engagement	0.223	0.252	0.080	3.165	0.002	Supported
H5	Co-creation engagement → Value co-creation behavior	−0.094	−0.104	0.084	−1.247	0.212	Not supported
H6	Co-creation self-efficacy → Co-creation engagement	0.360	0.292	0.042	7.030	0.000	Supported

Hypothesis	Relationship	β	b	Standard error (S.E.)	Critical ratio (C.R.)	p-value	Outcome
H1	Co-creation experience → Value co-creation behavior	0.901	1.132	0.180	6.300	0.000	Supported
H2	Co-creation experience → Co-creation self-efficacy	0.170	0.237	0.095	2.482	0.013	Supported
H3	Co-creation self-efficacy → Value co-creation behavior	0.019	0.017	0.060	0.291	0.771	Not supported
H4	Co-creation experience → Co-creation engagement	0.223	0.252	0.080	3.165	0.002	Supported
H5	Co-creation engagement → Value co-creation behavior	−0.094	−0.104	0.084	−1.247	0.212	Not supported
H6	Co-creation self-efficacy → Co-creation engagement	0.360	0.292	0.042	7.030	0.000	Supported

Note(s): C.R. = critical ratio. b represents regression weight and β represents standardized regression weight, wherein the standard error, critical ratio, and p-value are generated for the former rather than the latter, as per AMOS v.24 software output

Source(s): Authors' own compilation

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