Table 1 Summary of Eye tracker results –... | Emerald Publishing

Table 1

Summary of Eye tracker results – views

	First capture				Duration				Average revisitation
	HM ring	HT ring	HM perfume	HT perfume	HM ring	HT ring	HM perfume	HT perfume	HM ring	HT ring	HM perfume	HT perfume
Brand	9.0	5.5	8.4	3.5	0.4	0.9	0.4	0.2	2	6	1	2
Major brand	4.7	5.4	2.8	9.5	0.2	0.5	0.4	0.2	4	5	1	2
Couple	5.1	3.6	4.9	3.9	0.8	0.4	0.9	0.8	10	5	6	21
Product	5.8	3.5	6.2	2.1	0.6	0.1	0.3	0.4	5	2	3	2

	First capture				Duration				Average revisitation
	HM ring	HT ring	HM perfume	HT perfume	HM ring	HT ring	HM perfume	HT perfume	HM ring	HT ring	HM perfume	HT perfume
Brand	9.0	5.5	8.4	3.5	0.4	0.9	0.4	0.2	2	6	1	2
Major brand	4.7	5.4	2.8	9.5	0.2	0.5	0.4	0.2	4	5	1	2
Couple	5.1	3.6	4.9	3.9	0.8	0.4	0.9	0.8	10	5	6	21
Product	5.8	3.5	6.2	2.1	0.6	0.1	0.3	0.4	5	2	3	2

Source(s): Data extracted from the Real Eye platform (2021)