Table 2 Summary of Eye tracker results –... | Emerald Publishing

Table 2

Summary of Eye tracker results – Fixations

	Number of fixations				Average time
	HM ring	HT ring	HM perfume	HT perfume	HM ring	HT ring	HM perfume	HT perfume
Brand	128	189	99	122	0.5	0.7	0.5	0.4
Major brand	325	221	89	107	1.0	0.6	0.3	0.4
Couple	613	189	576	868	1.7	0.7	1.6	2.1
Product	368	118	121	97	1.0	0.4	0.4	0.3

	Number of fixations				Average time
	HM ring	HT ring	HM perfume	HT perfume	HM ring	HT ring	HM perfume	HT perfume
Brand	128	189	99	122	0.5	0.7	0.5	0.4
Major brand	325	221	89	107	1.0	0.6	0.3	0.4
Couple	613	189	576	868	1.7	0.7	1.6	2.1
Product	368	118	121	97	1.0	0.4	0.4	0.3

Source(s): Data extracted from the Real Eye platform (2021)