Table 2

Key practical questions for using and scaling ChatGPT capabilities in knowledge work

Organizational transformation prioritiesQuestions for individual knowledge workersQuestions for strategy and management
Skills and capabilitiesWhat tasks can I improve, automate or optimize with ChatGPT?
What kinds of skills related to ChatGPT do I need to develop (e.g. prompting, data security, content curation)?
How can we leverage ChatGPT capabilities at scale across our organization?
What kind of onboarding and training programs do we need to implement to fully benefit from ChatGPT?
Team structure and workflow coordinationHow will my role on my teams and in the broader organization change once our organization adopts ChatGPT as part of the workflows?
How will collaboration and communication processes in our organization change with the implementation of ChatGPT?
What are the tasks and roles that ChatGPT can replace or augment, and what roles and tasks will be completely new?
How should we modify our team structures and workflows to incorporate relevant ChatGPT capabilities within them?
Culture and mindsetWhat level of support and guidance do I need to comfortably experiment and use ChatGPT in my daily work?
How can I support my colleagues in adopting and using ChatGPT in ways that create value for them?
What steps can we take to ensure the ethical and responsible implementation of ChatGPT?
How can we build a culture of trust and transparency around the implementation of ChatGPT?
Business model innovationWhat types of experiments and pilots with ChatGPT can I undertake to create more value for our customers?
Are there new ways to collaborate and communicate with our key stakeholders, given the new possibilities provided by ChatGPT?
How can we use ChatGPT to change or improve the key elements of our business model (value proposition, value creation, value capture)?
Given that ChatGPT capabilities are widely available, what will our added value and strategic differentiators be in the eyes of our customers and partners?
Source: Authors’ own work

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