Discriminant validity: squared root AVEs versus construct correlations
| Constructs | Cronbach’s alpha | Ave | CR | APD | Reinvest | AngSat | InnoSupp |
|---|---|---|---|---|---|---|---|
| 1. APD | 0.910 | 0.649 | 0.917 | 0.806 | |||
| 2. Reinvest | 0.930 | 0.840 | 0.940 | 0.631 | 0.917 | ||
| 3. AngSat | 0.909 | 0.681 | 0.914 | 0.634 | 0.735 | 0.825 | |
| 4. InnoSupp | 0.920 | 0.712 | 0.908 | 0.748 | 0.541 | 0.568 | 0.844 |
| Constructs | Cronbach’s alpha | Ave | CR | APD | Reinvest | AngSat | InnoSupp |
|---|---|---|---|---|---|---|---|
| 1. APD | 0.910 | 0.649 | 0.917 | ||||
| 2. Reinvest | 0.930 | 0.840 | 0.940 | 0.631 | |||
| 3. AngSat | 0.909 | 0.681 | 0.914 | 0.634 | 0.735 | ||
| 4. InnoSupp | 0.920 | 0.712 | 0.908 | 0.748 | 0.541 | 0.568 |
Note(s): The italic scores are the square root AVE; the off-diagonal scores are the correlations among constructs
Source(s): Table created by author
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