Table 1

Reasons for using PLS-SEM

ReasonsNumber of studies (n = 107)Proportion (%)
Small sample size5046.72
Nonnormal data4743.92
High model complexity2321.49
Theory development and exploratory research2018.69
Predictive study focus1816.82
Theory testing98.41
Formative measures65.60
Explain variance in the endogenous constructs54.67
PLS-SEM's popularity and standard use in the field54.67
Other reasons (e.g. moderation effects; latent variable scores availability; mediation effects; higher statistical power than CB-SEM; multi-group analysis)1211.21

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