Table 1 Results of the measurement model...

Table 1

Results of the measurement model

Construct	Question code	Item	Outer loadings	Average variance extracted (AVE)	Consistent reliability coefficient (ρA)
Authenticity (adapted from Liang et al. (2018a)	AU_1	The service offered by Airbnb represents local ways of life	0.914	0.763	0.896
	AU_2	The service offered by Airbnb represents the local community	0.907
	AU_3	Airbnb’s service offers a feeling of a real home for my trip	0.778
	AU_4	The service offered by Airbnb allows for interaction with the local community	0.887
Interactivity (adapted from Labrecque, 2014)	INTER_1	Airbnb will “talk back” to me on social media if I post a message	0.911	0.855	0.944
	INTER_2	Airbnb would respond to me on social media quickly and efficiently	0.930
	INTER_3	Airbnb would allow me to communicate directly with it through social media	0.923
	INTER_4	Airbnb “listens” to what I have to say on social media	0.934
Involvement (adapted from Zaichkowsky, 1994)	INV_1	My experience with the Airbnb platform was important	0.728	0.640	0.938
	INV_2	My experience with the Airbnb platform was interesting	0.828
	INV_3	My experience with the Airbnb platform was relevant	0.800
	INV_4	My experience with the Airbnb platform was exciting	0.766
	INV_5	My experience with the Airbnb platform means a lot to me	0.784
	INV_6	My experience with the Airbnb platform was appealing	0.840
	INV_7	My experience the Airbnb platform was fascinating	0.822
	INV_8	My experience with the Airbnb platform was valuable	0.835
	INV_9	My experience with the Airbnb platform was involving	0.811
	INV_10	My experience with the Airbnb platform was needed	0.780
Customer engagement (adapted from France et al., 2016)	CE_3	I am enthusiastic about the Airbnb platform	0.896	0.776	0.932
	CE_4	When dealing with the Airbnb platform, I am deeply engrossed	0.889
	CE_5	When involved with the Airbnb platform, my mind is focussed on what is happening	0.895
	CE_6	When interacting with the Airbnb platform, I concentrate entirely on it	0.840
	CE_7	I am a dedicated Airbnb customer	0.881
Loyalty (adapted from Zeithaml et al., 1996)	LOY_1	I would say positive things about the Airbnb platform to other people	0.918	0.890	0.960
	LOY_2	I would recommend the Airbnb platform to someone who seeks my advice	0.966
	LOY_3	I would encourage friends and relatives to use the Airbnb platform when they have to purchase the service	0.955
	LOY_4	I would use more the Airbnb platform in the future when I have to repurchase the service	0.935

Construct	Question code	Item	Outer loadings	Average variance extracted (AVE)	Consistent reliability coefficient (ρA)
Authenticity (adapted from Liang et al. (2018a)	AU_1	The service offered by Airbnb represents local ways of life	0.914	0.763	0.896
	AU_2	The service offered by Airbnb represents the local community	0.907
	AU_3	Airbnb’s service offers a feeling of a real home for my trip	0.778
	AU_4	The service offered by Airbnb allows for interaction with the local community	0.887
Interactivity (adapted from Labrecque, 2014)	INTER_1	Airbnb will “talk back” to me on social media if I post a message	0.911	0.855	0.944
	INTER_2	Airbnb would respond to me on social media quickly and efficiently	0.930
	INTER_3	Airbnb would allow me to communicate directly with it through social media	0.923
	INTER_4	Airbnb “listens” to what I have to say on social media	0.934
Involvement (adapted from Zaichkowsky, 1994)	INV_1	My experience with the Airbnb platform was important	0.728	0.640	0.938
	INV_2	My experience with the Airbnb platform was interesting	0.828
	INV_3	My experience with the Airbnb platform was relevant	0.800
	INV_4	My experience with the Airbnb platform was exciting	0.766
	INV_5	My experience with the Airbnb platform means a lot to me	0.784
	INV_6	My experience with the Airbnb platform was appealing	0.840
	INV_7	My experience the Airbnb platform was fascinating	0.822
	INV_8	My experience with the Airbnb platform was valuable	0.835
	INV_9	My experience with the Airbnb platform was involving	0.811
	INV_10	My experience with the Airbnb platform was needed	0.780
Customer engagement (adapted from France et al., 2016)	CE_3	I am enthusiastic about the Airbnb platform	0.896	0.776	0.932
	CE_4	When dealing with the Airbnb platform, I am deeply engrossed	0.889
	CE_5	When involved with the Airbnb platform, my mind is focussed on what is happening	0.895
	CE_6	When interacting with the Airbnb platform, I concentrate entirely on it	0.840
	CE_7	I am a dedicated Airbnb customer	0.881
Loyalty (adapted from Zeithaml et al., 1996)	LOY_1	I would say positive things about the Airbnb platform to other people	0.918	0.890	0.960
	LOY_2	I would recommend the Airbnb platform to someone who seeks my advice	0.966
	LOY_3	I would encourage friends and relatives to use the Airbnb platform when they have to purchase the service	0.955
	LOY_4	I would use more the Airbnb platform in the future when I have to repurchase the service	0.935

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