Table 2 Heterotrait-Monotrait ratio... | Emerald Publishing

Table 2

Heterotrait-Monotrait ratio (HTMT)

	Authenticity	CE	Interactivity	Involvement	Loyalty
Authenticity
CE	0.615 [0.532; 0.692]
Interactivity	0.509 [0.408; 0.602]	0.677 [0.621; 0.730]
Involvement	0.603 [0.521; 0.679]	0.777 [0.718; 0.832]	0.669 [0.604; 0.732]
Loyalty	0.589 [0.491; 0.676]	0.712 [0.653; 0.765]	0.648 [0.556; 0.730]	0.771 [0.709; 0.823]

	Authenticity	CE	Interactivity	Involvement	Loyalty
Authenticity
CE	0.615 [0.532; 0.692]
Interactivity	0.509 [0.408; 0.602]	0.677 [0.621; 0.730]
Involvement	0.603 [0.521; 0.679]	0.777 [0.718; 0.832]	0.669 [0.604; 0.732]
Loyalty	0.589 [0.491; 0.676]	0.712 [0.653; 0.765]	0.648 [0.556; 0.730]	0.771 [0.709; 0.823]

Note(s): HTMT confidence intervals by using a one-tailed test. Significance level 0.05