Table 3 Results of the structural model... | Emerald Publishing

Table 3

Results of the structural model

	Relationship	Path coefficients	Confidence interval	Results
H₁	Authenticity → CE	0.184	[0.085; 0.287]	Supported***
H₂	Authenticity → Loyalty	0.131	[0.008; 0.254]	Supported*
H₃	Interactivity → CE	0.256	[0.165; 0.340]	Supported***
H₄	Interactivity → Loyalty	0.176	[0.031; 0.307]	Supported*
H₅	Interactivity → Authenticity	0.476	[0.368; 0.577]	Supported***
H₆	Involvement → CE	0.465	[0.355; 0.578]	Supported***
H₇	Involvement → Loyalty	0.408	[0.266; 0.539]	Supported***
H₈	CE → Loyalty	0.192	[0.053; 0.325]	Supported**
H_9a	Authenticity → CE → Loyalty	0.035	[0.010; 0.066]	Supported*
H_9b	Interactivity → CE → Loyalty	0.049	[0.012; 0.092]	Supported*
H_9c	Involvement → CE → Loyalty	0.089	[0.024; 0.164]	Supported*

	Relationship	Path coefficients	Confidence interval	Results
H₁	Authenticity → CE	0.184	[0.085; 0.287]	Supported***
H₂	Authenticity → Loyalty	0.131	[0.008; 0.254]	Supported*
H₃	Interactivity → CE	0.256	[0.165; 0.340]	Supported***
H₄	Interactivity → Loyalty	0.176	[0.031; 0.307]	Supported*
H₅	Interactivity → Authenticity	0.476	[0.368; 0.577]	Supported***
H₆	Involvement → CE	0.465	[0.355; 0.578]	Supported***
H₇	Involvement → Loyalty	0.408	[0.266; 0.539]	Supported***
H₈	CE → Loyalty	0.192	[0.053; 0.325]	Supported**
H_9a	Authenticity → CE → Loyalty	0.035	[0.010; 0.066]	Supported*
H_9b	Interactivity → CE → Loyalty	0.049	[0.012; 0.092]	Supported*
H_9c	Involvement → CE → Loyalty	0.089	[0.024; 0.164]	Supported*

Note(s): 95% percentile bootstrap confidence intervals (two-tailed)

Significant level *p < 0.05; **p < 0.01; ***p < 0.001