Major constructs examined in GPB and PEB-related empirical studies, per behavioral type and sub-type
| Behavioral type | Sub-type | Studies on behavior | Key constructs | Studies on intention | Key concepts | Mixed studies | Key constructs |
|---|---|---|---|---|---|---|---|
| Purchase (GPB) | Electric or hybrid cars | Jansson et al. (2017) | Norms (personal, social), opinion leading and seeking | He and Zhan (2018), Zhang et al. (2018) | Price perception, personal norms (PN) perceived risks and benefits | ||
| Organic food | Davies and Gutsche (2016) | Habits, constrained choice | Antonetti and Maklan (2014), Lee et al. (2015), Yazdanpanah and Forouzani (2015) | Emotions-neutralization, price sensitivity, environmental concerns (EC), attitudes, norms, self-identity | Singh and Verma (2017) | Social norms, product knowledge, price, availability, health concerns | |
| Sustainable fashion | Kim and Seock (2019) | Values, PN | Legere and Kang (2020) | Moral self-identity | Park and Lin (2020), Rausch and Kopplin (2021) | Utilitarian value, social norms, attitudes, Perceived consumer efficacy (PCE) and Risks | |
| Energy-efficient appliances | Luchs and Kumar (2017) | Hedonic vs utilitarian value | Nguyen et al. (2016) | Past behavior, self-image, perceived inconvenience, attitudes | |||
| Eco-friendly hotel or restaurant | Sukhu and Scharff (2018) | Green trust | Han et al. (2020), Peng and Chen (2019) | Volitional, cognitive, EC, perceived risk, hesitation | Eid et al. (2021) | Corporate image, sense of obligation | |
| Unspecified eco-products | Felix and Braunsberger (2016), Gonçalves et al. (2016) | Religious orientation, consumption values | Al Mamun et al. (2018), Hosta and Zabkar (2021) | TPB factors, eco-literacy, PCE PN, EC, ethics | |||
| Non-Purchase (PEB) | Generic behaviors | Hansmann et al. (2020), Liobikiene and Juknys (2016) | Self-transcendence value, green self-image | Odou and Schill (2020) | Anticipated emotions | ||
| Recycling | Hage et al. (2009) | Economic factors, moral norms | Aboelmaged (2021), Kumar (2019) | Habits, PN | Fan et al. (2019) | Motivation, context | |
| Eco-friendly packaging | Martinho et al. (2015) | TPB, cognitive factors | Prakash and Pathak (2017) | PN, WTP, attitudes, beliefs | |||
| Public or alternative transport | Miao and Wei (2013) | Hedonic vs normative motives | Untaru et al. (2016), Yin et al. (2018) | EC, daily habits, ethics, cultural and consumption values | Liu et al. (2020) | Daily habits | |
| Mixed | GPB as sub-dimension of PEB | Lopez-Mosquera et al. (2015), Paswan et al. (2017), Vicente-Molina et al. (2013) | Environmental beliefs/sensitivity, time orientation, attitudes, PCE | Prendergast and Tsang (2019) | TPB factors |
| Behavioral type | Sub-type | Studies on behavior | Key constructs | Studies on intention | Key concepts | Mixed studies | Key constructs |
|---|---|---|---|---|---|---|---|
| Purchase (GPB) | Electric or hybrid cars | Norms (personal, social), opinion leading and seeking | Price perception, personal norms (PN) perceived risks and benefits | ||||
| Organic food | Habits, constrained choice | Emotions-neutralization, price sensitivity, environmental concerns (EC), attitudes, norms, self-identity | Social norms, product knowledge, price, availability, health concerns | ||||
| Sustainable fashion | Values, PN | Moral self-identity | Utilitarian value, social norms, attitudes, Perceived consumer efficacy (PCE) and Risks | ||||
| Energy-efficient appliances | Hedonic vs utilitarian value | Past behavior, self-image, perceived inconvenience, attitudes | |||||
| Eco-friendly hotel or restaurant | Green trust | Volitional, cognitive, EC, perceived risk, hesitation | Corporate image, sense of obligation | ||||
| Unspecified eco-products | Religious orientation, consumption values | TPB factors, eco-literacy, PCE | |||||
| Non-Purchase (PEB) | Generic behaviors | Self-transcendence value, green self-image | Anticipated emotions | ||||
| Recycling | Economic factors, moral norms | Habits, PN | Motivation, context | ||||
| Eco-friendly packaging | TPB, cognitive factors | PN, WTP, attitudes, beliefs | |||||
| Public or alternative transport | Hedonic vs normative motives | EC, daily habits, ethics, cultural and consumption values | Daily habits | ||||
| Mixed | GPB as sub-dimension of PEB | Environmental beliefs/sensitivity, time orientation, attitudes, PCE | TPB factors |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.