Suggested future research of Airbnb's influence on authenticity
| Aspect/issue | Suggested future research |
|---|---|
| The host nationality, cultural exchange and authenticity | Previous studies found that Airbnb guests prefer hosts from different nationalities to experience the local community. Future research can explore the impact of host nationality on authenticity and cultural exchange experiences of guests |
| The role of Airbnb in destination image formation | Airbnb offers transformative experiences that foster self-actualization and has the power to influence destination images. Future research can explore the role of Airbnb in destination image formation and how it can address territorial complexity and enrich user experience while minimizing impact on residents |
| The sources of authenticity for Airbnb and hotels | Studies found that hotels relied on brand authenticity, while Airbnb drew on existential and intrapersonal authenticity to create brand-loving and brand-loyal customers. Future research can explore the sources of authenticity for Airbnb and hotels and how they impact brand love and loyalty |
| The impact of price on authenticity | Price is the most important criterion across hospitality choices, including Airbnb. Future research can explore the impact of price on authenticity and how the shift from cultural exchange to a substitute for hotels that offer cheaper accommodation affects the authenticity of Airbnb |
| The role of stakeholders and communities' identity | Investigating the role of stakeholders in avoiding stereotypes and denouncing the commodification of communities' identity: studies suggested that stakeholders such as Airbnb hosts, public administrations, and social movements have a role in avoiding stereotypes and denouncing the commodification of communities' identity. Future research can explore the role of these stakeholders in promoting authenticity and preventing negative impacts on local communities |
| Assessing the effectiveness of Airbnb's host training program | Studies suggested that Airbnb should provide a host training program to improve the overall experience of guests. Future research can propose an effective Airbnb hosts' training program and its impact on authenticity and guest satisfaction |
| Aspect/issue | Suggested future research |
|---|---|
| The host nationality, cultural exchange and authenticity | Previous studies found that Airbnb guests prefer hosts from different nationalities to experience the local community. Future research can explore the impact of host nationality on authenticity and cultural exchange experiences of guests |
| The role of Airbnb in destination image formation | Airbnb offers transformative experiences that foster self-actualization and has the power to influence destination images. Future research can explore the role of Airbnb in destination image formation and how it can address territorial complexity and enrich user experience while minimizing impact on residents |
| The sources of authenticity for Airbnb and hotels | Studies found that hotels relied on brand authenticity, while Airbnb drew on existential and intrapersonal authenticity to create brand-loving and brand-loyal customers. Future research can explore the sources of authenticity for Airbnb and hotels and how they impact brand love and loyalty |
| The impact of price on authenticity | Price is the most important criterion across hospitality choices, including Airbnb. Future research can explore the impact of price on authenticity and how the shift from cultural exchange to a substitute for hotels that offer cheaper accommodation affects the authenticity of Airbnb |
| The role of stakeholders and communities' identity | Investigating the role of stakeholders in avoiding stereotypes and denouncing the commodification of communities' identity: studies suggested that stakeholders such as Airbnb hosts, public administrations, and social movements have a role in avoiding stereotypes and denouncing the commodification of communities' identity. Future research can explore the role of these stakeholders in promoting authenticity and preventing negative impacts on local communities |
| Assessing the effectiveness of Airbnb's host training program | Studies suggested that Airbnb should provide a host training program to improve the overall experience of guests. Future research can propose an effective Airbnb hosts' training program and its impact on authenticity and guest satisfaction |
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