Table 6 A summary of suggested future... | Emerald Publishing

Table 6

A summary of suggested future research agenda

Aspect/issue	Suggested future research
Cultural differences	Investigating the impact of cultural differences on the guest-host relationship before the stay in peer-to-peer accommodation platforms like Airbnb. The literature suggests that guests feel more comfortable with hosts of the same nationality. However, it is unclear how cultural differences can affect trust and satisfaction levels
	Examining the role of host communication during the stay in peer-to-peer accommodation platforms. Although good communication is crucial for building trust, it is unclear what constitutes effective communication in the Airbnb context. For instance, what kind of information should hosts provide to alleviate guests' anxiety and build trust? What is the optimal frequency and mode of communication between hosts and guests?
Stories feature	Exploring the impact of the Stories feature on guests' booking behavior and hosts' performance in peer-to-peer accommodation platforms. While the literature suggests that the Stories feature is effective in influencing guests' booking behavior and hosts' performance, it is unclear how this feature can be optimized to maximize its benefits for both guests and hosts
The importance of various attributes in peer-to-peer accommodation experiences	Investigating the relative importance of various attributes in peer-to-peer accommodation experiences, such as amenities, host, location, and information. The literature suggests that these attributes are important in peer-to-peer accommodation experiences, but it is unclear how they trade-off against each other in the eyes of guests. For instance, what is the relative importance of location compared to amenities or host quality in determining guests' overall satisfaction?
Event-related tourism	Examining the impact of event-related tourism on peer-to-peer accommodation prices. The literature suggests that events generate tourism activities and increase accommodation prices, but it is unclear how much of an impact event have on peer-to-peer accommodation prices, and how hosts can leverage events to increase their revenue
The role of nationality and cultural background	The role of nationality and cultural background on trust-building between guests and hosts before the stay: The study by Kas et al. (2022) suggests that guests might feel more comfortable if the host shares the same nationality as them. Future research could explore how cultural background influences the development of trust in the guest-host relationship, particularly in cross-cultural settings
The hosts' communication style	The impact of hosts' communication style on guests' satisfaction: The literature review highlights the importance of communication between guests and hosts, particularly in building trust and enhancing the guest experience. Future research could examine the impact of different communication styles used by hosts (e.g. formal vs informal) on guests' satisfaction and overall experience
The benefits of peer-to-peer interaction	The benefits of peer-to-peer interaction on local tourism: The literature review suggests that interactions between guests and hosts can lead to increased economic benefits for both the host and the local community. Future research could explore the specific ways in which guest-host interactions promote local tourism and generate economic activity
The post-stay evaluation of Airbnb experiences	While research has identified factors that influence guests' satisfaction with their Airbnb experiences (e.g. amenities, host, location, and information), little is known about how guests evaluate their experiences after they leave the accommodation. Future research could investigate how guests' post-stay evaluations differ from their prestay expectations and how they might influence future booking decisions
The host authenticity	The impact of host authenticity on guest satisfaction: The literature review suggests that guests value authentic local experiences and interactions with hosts. Future research could explore the impact of host authenticity (e.g. local knowledge, personal connections) on guest satisfaction and overall experience
The role of safety in the guest-host relationship	The literature review highlights the importance of safety in the guest-host relationship, both for guests (e.g. comfort, communication) and hosts (e.g. background checks). Future research could examine the impact of safety-related factors on the guest-host relationship and overall guest satisfaction

Aspect/issue	Suggested future research
Cultural differences	Investigating the impact of cultural differences on the guest-host relationship before the stay in peer-to-peer accommodation platforms like Airbnb. The literature suggests that guests feel more comfortable with hosts of the same nationality. However, it is unclear how cultural differences can affect trust and satisfaction levels
	Examining the role of host communication during the stay in peer-to-peer accommodation platforms. Although good communication is crucial for building trust, it is unclear what constitutes effective communication in the Airbnb context. For instance, what kind of information should hosts provide to alleviate guests' anxiety and build trust? What is the optimal frequency and mode of communication between hosts and guests?
Stories feature	Exploring the impact of the Stories feature on guests' booking behavior and hosts' performance in peer-to-peer accommodation platforms. While the literature suggests that the Stories feature is effective in influencing guests' booking behavior and hosts' performance, it is unclear how this feature can be optimized to maximize its benefits for both guests and hosts
The importance of various attributes in peer-to-peer accommodation experiences	Investigating the relative importance of various attributes in peer-to-peer accommodation experiences, such as amenities, host, location, and information. The literature suggests that these attributes are important in peer-to-peer accommodation experiences, but it is unclear how they trade-off against each other in the eyes of guests. For instance, what is the relative importance of location compared to amenities or host quality in determining guests' overall satisfaction?
Event-related tourism	Examining the impact of event-related tourism on peer-to-peer accommodation prices. The literature suggests that events generate tourism activities and increase accommodation prices, but it is unclear how much of an impact event have on peer-to-peer accommodation prices, and how hosts can leverage events to increase their revenue
The role of nationality and cultural background	The role of nationality and cultural background on trust-building between guests and hosts before the stay: The study by Kas et al. (2022) suggests that guests might feel more comfortable if the host shares the same nationality as them. Future research could explore how cultural background influences the development of trust in the guest-host relationship, particularly in cross-cultural settings
The hosts' communication style	The impact of hosts' communication style on guests' satisfaction: The literature review highlights the importance of communication between guests and hosts, particularly in building trust and enhancing the guest experience. Future research could examine the impact of different communication styles used by hosts (e.g. formal vs informal) on guests' satisfaction and overall experience
The benefits of peer-to-peer interaction	The benefits of peer-to-peer interaction on local tourism: The literature review suggests that interactions between guests and hosts can lead to increased economic benefits for both the host and the local community. Future research could explore the specific ways in which guest-host interactions promote local tourism and generate economic activity
The post-stay evaluation of Airbnb experiences	While research has identified factors that influence guests' satisfaction with their Airbnb experiences (e.g. amenities, host, location, and information), little is known about how guests evaluate their experiences after they leave the accommodation. Future research could investigate how guests' post-stay evaluations differ from their prestay expectations and how they might influence future booking decisions
The host authenticity	The impact of host authenticity on guest satisfaction: The literature review suggests that guests value authentic local experiences and interactions with hosts. Future research could explore the impact of host authenticity (e.g. local knowledge, personal connections) on guest satisfaction and overall experience
The role of safety in the guest-host relationship	The literature review highlights the importance of safety in the guest-host relationship, both for guests (e.g. comfort, communication) and hosts (e.g. background checks). Future research could examine the impact of safety-related factors on the guest-host relationship and overall guest satisfaction