Table 1.

Summary of the case companies, respondents and interviews

CompanyIndustryRevenue (2017)Case decision
Case 1Software0.1–1m EURChoosing the target market
Case 2Software and electronics1–10m EURProduction forecasting
Case 3IT hardware and software10–100m EURCompany acquisition
Case 4Automation10–100m EURGoal setting
Case 5Energy1–100bn EURProductivity investment
CaseTitleLanguageInterview duration
Case 1Co-founder, VP of sales and marketingNordic1 h 39 min
Case 1Chair of the BoardNordic1 h 8 min
Case 2Product Development DirectorNordic1 h 49 min
Case 2Head of ProductEnglish1 h 54 min
Case 2Procurement ManagerNordic1 h 51 min
Case 2ControllerEnglish2 h 0 min
Case 3CEO of the case companyNordic2h 16 min
Case 3CEO of the subsidiary being acquiredNordic1h 31 min
Case 3CEO of the subsidiary’s parent companyNordic33 min
Case 4Business ControllerNordic2 h 3 min
Case 4Business Unit ManagerNordic48 min
Case 5Investment ControllerNordic1 h 50 min
Case 5Asset Development Team LeaderNordic1 h 47 min
Case 5Development ManagerNordic1 h 16 min
   Total 22 h 25 min
Source: Authors’ own work
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