Table 4 Mediation effects Study 1 Study...

Table 4

Mediation effects

		Study 1	Study 2
Effect	Variables	Std. Estimate	Std. Estimate
Direct	ECJD → LOY	0.175***	0.385***
Indirect	ECJD → OJX → LOY	0.185***	0.145***
Total	ECJD → LOY + ECJD → OJX → LOY	0.360***	0.530***
Model Fit		CFI = 0.95, TLI = 0.95, RMSEA = 0.075, SRMR = 0.052, χ² = 1105.557, df = 182	CFI = 0.97, TLI = 0.97, RMSEA = 0.055, SRMR = 0.030, χ² = 457.966, df = 182

		Study 1	Study 2
Effect	Variables	Std. Estimate	Std. Estimate
Direct	ECJD → LOY	0.175***	0.385***
Indirect	ECJD → OJX → LOY	0.185***	0.145***
Total	ECJD → LOY +ECJD → OJX → LOY	0.360***	0.530***
Model Fit		CFI = 0.95, TLI = 0.95, RMSEA = 0.075, SRMR = 0.052, χ² = 1105.557, df = 182	CFI = 0.97, TLI = 0.97, RMSEA = 0.055, SRMR = 0.030, χ² = 457.966, df = 182

Note(s): ***p < 0.001; CFI = Comparative Fit Index; TLI = Tucker–Lewis Index; RMSEA = Root Mean Square Error of Approximation; SRMR = Standardized Root Mean Square Residual; ECJD = Effective Customer Journey Design; OJX = Valence of Overall Journey Experience; LOY = Brand Loyalty

Source(s): Table by the authors

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