Table 3 Fit indices and standardized...

Table 3

Fit indices and standardized coefficients for all structural models

	Study 1		Study 2
	Baseline	Interaction	Baseline	Interaction
	N = 910	N = 910	N = 544	N = 544
Model Fit
χ²	783.853		330.416
df	182		182
Log Likelihood	−27,039.971	−27,025.481	−14,271.051	−14,213.439
Estimated Paths	70	71	70	71
CFI	0.955		0.979
TLI	0.948		0.976
RMSEA	0.060		0.040
SRMR	0.052		0.030
AIC	54,219.942	54,192.961	28,574.103	28,568.878
BIC	54,556.883	54,534.716	28,869.125	28,868.115
Effects
ECJD → OJX	0.674***	0.673***	0.564***	0.575***
ECJD → LOY	0.175***	0.164***	0.408***	0.386***
OJX → LOY	0.274***	0.241***	0.268***	0.189***
CBI → LOY	0.539***	0.569***	0.250***	0.285***
OJX ✕ CBI → LOY		−0.112***		−0.106**

	Study 1		Study 2
	Baseline	Interaction	Baseline	Interaction
	N = 910	N = 910	N = 544	N = 544
Model Fit
χ²	783.853		330.416
df	182		182
Log Likelihood	−27,039.971	−27,025.481	−14,271.051	−14,213.439
Estimated Paths	70	71	70	71
CFI	0.955		0.979
TLI	0.948		0.976
RMSEA	0.060		0.040
SRMR	0.052		0.030
AIC	54,219.942	54,192.961	28,574.103	28,568.878
BIC	54,556.883	54,534.716	28,869.125	28,868.115
Effects
ECJD → OJX	0.674***	0.673***	0.564***	0.575***
ECJD → LOY	0.175***	0.164***	0.408***	0.386***
OJX → LOY	0.274***	0.241***	0.268***	0.189***
CBI → LOY	0.539***	0.569***	0.250***	0.285***
OJX ✕ CBI → LOY		−0.112***		−0.106**

Note(s): ***p < 0.001, **p < 0.01, CFI = Comparative Fit Index; TLI = Tucker–Lewis Index; RMSEA = Root Mean Square Error of Approximation; SRMR = Standardized Root Mean Square Residual; AIC = Akaike Information Criterion; BIC = Bayesian Information Criterion; ECJD = Effective Customer Journey Design; OJX = Valence of Overall Journey Experience; CBI = Consumer-Brand Identification; LOY = Brand Loyalty

Source(s): Table by the authors

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